Sherlock Holmes needs your help! Nick Butler, August 20, 2009August 20, 2009 “SHERLOCK HOLMES needs your help!” was tweeted by Warner Bros. Pictures not to long ago. Along with it, a link to a website (which is hosted on a unique IP address, meaning there is no dot com), http://94.236.57.221/.The website has a password area, which is 5 characters long. If you want to know the code, click here. You’ll need speakers.Once you break the code, you’ll see a short video (which I’m working on getting the transcript of) and then a location to put your email to sign up for updates.We’ll keep following it and see where it goes! Viral Marketing Sherlock Holmes
What If: Back to the Future September 16, 2009January 23, 2010In 1985 Robert Zemekis delivered a solid gold hit with Back To The Future. It followed the story of Marty Mcfly, who is transported back to 1955 in a time machine built out of a DeLorean, thanks to its flux capacitor. The film was an instant success, spawning 2 sequels… Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More
2012: Soren Ulfert Has a New Blog and He’s Pissed! September 22, 2009September 22, 2009For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back,… Read More