Sherlock Holmes: To know, to dare, to will, to keep silence… Nick Butler, August 21, 2009June 6, 2010 Yesterday on twitter @wbpictures posted a link to a Sherlock Holmes related viral website. The website displayed a video after typing in the password IRENE, which is the name of one of the characters. Evidently the words spoken are a direct quote from a book by Éliphas Lévi called Transcendental Magic: Its Doctrine and Ritual.Four specific words, to Know, to Will, to Dare and to Keep Silent are also known as the Four Powers of the Sphinx as well as the Witch’s Pyramid. Apparently, when one tries to become a witch they work towards achieving these strengths, hence “the Witch’s Pyramid.”So it looks as if this viral is mending together Sherlock Holmes as well as witch craft, or something of the sort. I’m quite suprised at the depth this viral has gone so quickly. And, apperently Warner Bros. attempted to launch this at Comic Con, but failed to.thebruce from Unfiction (and wikibruce.com) picked these up (below) at a WB booth in San Diego, but didn’t even think to look twice at them. When put together, the numbers above the words create an IP address, the same one Warner Bros. tweeted yesterday.We’ll be following this viral campaign closely and see how it develops from here on out.A big thanks to the Unfiction forums for figuring all this out. Viral Marketing Comic-ConSherlock Holmes
Watch: Sugar Rush Arcade Ad For Disney’s “Wreck-It Ralph” October 15, 2012October 15, 2012Disney is stirring up some nostalgia with the upcoming release of the video game flick Wreck-It Ralph. Now the film isn’t based on a video game per say, but it does draw inspiration from many fan favorite coin-op arcades. Recently, we posted an article that centered on a 1982 commercial… Read More
‘The Bourne Legacy’ Viral Has You In Their Sights July 16, 2012July 18, 2012The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral… Read More
District 9 is rated ‘R’ by the MPAA June 24, 2009June 25, 2009Rope of Silicon has posted an update of various ratings of upcoming films, one of them is District 9. Here’s the description of why District 9 is rated R: Rated R For bloody violence and pervasive language. Interesting. It may seem those rumors of this film being grittier are coming… Read More
You’re welcome by the way for the info about Transcendental Magic. You could have at least mentioned that you got that information from my website instead of pretending like you figured it out.
What? I source all of my articles appropriately, because I hate it when people don’t source me. I’ve honestly never seen your website, I got all of my information from Unfiction. It’s the last post on this page: http://forums.unfiction.com/forums/viewtopic.php?t=28307&start=15If he got it from you, and didn’t source you, then it’s not really my fault.
I’m surprised that WB couldn’t make this work from Comic-Con directly. They had to nudge it themselves lol.
You’re right, I apologize and no they did not give a reference.The new movie is not based on any of the books, it’s based on a comic “Sherlock Holmes Vol 2” The Return of the Devil.The four words of the magus are Air, Earth, Fire, and Water.You can find out more of what I have discovered at http://www.sherlockholmesviral.com
After further research I’ve discovered that the movie is not based on the comic, it has a few similarities but not close enough to be based on the comic.