Sherlock Holmes: To know, to dare, to will, to keep silence… Nick Butler, August 21, 2009June 6, 2010 Yesterday on twitter @wbpictures posted a link to a Sherlock Holmes related viral website. The website displayed a video after typing in the password IRENE, which is the name of one of the characters. Evidently the words spoken are a direct quote from a book by Éliphas Lévi called Transcendental Magic: Its Doctrine and Ritual.Four specific words, to Know, to Will, to Dare and to Keep Silent are also known as the Four Powers of the Sphinx as well as the Witch’s Pyramid. Apparently, when one tries to become a witch they work towards achieving these strengths, hence “the Witch’s Pyramid.”So it looks as if this viral is mending together Sherlock Holmes as well as witch craft, or something of the sort. I’m quite suprised at the depth this viral has gone so quickly. And, apperently Warner Bros. attempted to launch this at Comic Con, but failed to.thebruce from Unfiction (and wikibruce.com) picked these up (below) at a WB booth in San Diego, but didn’t even think to look twice at them. When put together, the numbers above the words create an IP address, the same one Warner Bros. tweeted yesterday.We’ll be following this viral campaign closely and see how it develops from here on out.A big thanks to the Unfiction forums for figuring all this out. Viral Marketing Comic-ConSherlock Holmes
Latest Clone Wars Trailer Incorporates More Viral September 15, 2009A little over a week ago, I reported a viral interview that Wired.com had conducted with Clone Wars bounty hunter Cad Bane. The viral was the first from the Star Wars universe to my knowledge, and I was hopeful more would emerge as the premiere for the show’s next season… Read More
“The Last Stand” Asks You “What Would Arnold Say?” December 23, 2012April 15, 2015Briefly: Arnold Schwarzenegger’s next film The Last Stand is a classic action story with Arnold as a sheriff of a border town who has to stop bank robbers from getting into Mexico. The film’s Facebook page has an image caption contest, called “What Would Arnold Say?”, where you could win… Read More
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More
You’re welcome by the way for the info about Transcendental Magic. You could have at least mentioned that you got that information from my website instead of pretending like you figured it out.
What? I source all of my articles appropriately, because I hate it when people don’t source me. I’ve honestly never seen your website, I got all of my information from Unfiction. It’s the last post on this page: http://forums.unfiction.com/forums/viewtopic.php?t=28307&start=15If he got it from you, and didn’t source you, then it’s not really my fault.
I’m surprised that WB couldn’t make this work from Comic-Con directly. They had to nudge it themselves lol.
You’re right, I apologize and no they did not give a reference.The new movie is not based on any of the books, it’s based on a comic “Sherlock Holmes Vol 2” The Return of the Devil.The four words of the magus are Air, Earth, Fire, and Water.You can find out more of what I have discovered at http://www.sherlockholmesviral.com
After further research I’ve discovered that the movie is not based on the comic, it has a few similarities but not close enough to be based on the comic.