2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
Heroes – Join the Evolution September 24, 2009The new series of Heroes started this week on NBC. And what a start it made! It was a great opener and promises more good things to come. Over the past few seasons, Heroes has had quite a few viral sites on the go and have been one of the… Read More
Inception Viral with Christopher Nolan April 23, 2010June 12, 2010If the film Inception doesn’t throw your head in twenty different directions while watching the trailer, then it’s about to get a few more places. In the video that follows, we see what seems to start out as a film clip of the director Christopher Nolan interviewing specialists in the… Read More
Avatar Expected to Sink ‘Titanic’, Impact on the Future of 3D January 11, 2010Let me start by apologizing for such an obvious and cliché title, but I couldn’t resist. Avatar is expected to pass the Titanic and become the highest grossing film of all time, or at least that’s the general consensus. As of January 11th, Avatar has grossed $1.3 billion, only $500 million… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”