District 9 Gun on eBay Dan Koelsch, August 3, 2009August 3, 2009 Finally, some non-Iron Man news. Remember that awesome Arc Gun we showed District 9 character Wikus carrying? Well, it’s up for auction on eBay! Sure, it’s only the movie prop, but it’s still pretty badass. There’s still several days left, so if you have the cash, go for it! Viral Marketing District 9
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Warner Brothers Introduces Movies As Apps February 16, 2011In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight… Read More
Reporter Disappears at “The Devil Inside” DVD Event May 23, 2012The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. Read More