Community To Have Twitter Episode Before Season Premiere Dan Koelsch, September 23, 2010September 26, 2010 Community‘s second season starts tonight on NBC, but the tech-savvy network is kicking things off a bit early. While the show starts at 8pm (7pm Central), NBC will do a “Twittersode” at 7pm. Get the details after the break. Back in January we told you how NBC had set up Twitter accounts for some of the characters of Community. Now they are finally being used for something interesting. You can follow the events of Twitter episode at NBC.com or by following the official Twitter list of Community characters. The concept will be that over the course of the hour (leading up to the Season 2 premiere), the characters will interact in a way that tells a full story. This should be an interesting experiment. Below is what NBC has to say about the viral plan. Welcome to the exclusive Community Twittersode, where your favorite study group gears up for their second year at Greendale Community College and prepares for their first class, Anthropology. So get in on the action and don’t forget to retweet and use the #NBCCommunity hashtag!Check out the live Twittersode happening Thursday, 9/23 at 7pm EST/4pm PST! Source: /Film Social Networks Viral Marketing CommunityNBCTwitter
2012: Ulfert Reaches Out to an Old Friend and Charlie Shares a Recipe October 14, 2009October 14, 2009Despite the success of followers securing the packages at the drop locations, it looks like Soren Ulfert is looking for more help from inside the Institute for Human Continuity. For those keeping up with the 2012 viral campaign, you’ll know that Ulfert, the former Director of Communications at IHC, has… Read More
“The Muppets” Marketing Was Hilarious, Interactive, and Lots of Fun November 23, 2011November 23, 2011After a 12 year hiatus, its finally time to meet The Muppets when the movie opens in theaters on November 23. Yes I tried to force that Muppet theme song jingle, but its true. The Muppets haven’t seen the big screen for 12 years, and now they are back, and… Read More
Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App January 8, 2013January 8, 2013The Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from… Read More