Latest Clone Wars Trailer Incorporates More Viral Alex Gerage, September 15, 2009 A little over a week ago, I reported a viral interview that Wired.com had conducted with Clone Wars bounty hunter Cad Bane. The viral was the first from the Star Wars universe to my knowledge, and I was hopeful more would emerge as the premiere for the show’s next season draws ever closer. Granting my wish, a brand new trailer has emerged on YouTube, and Cad Bane once again has something to tell us.The trailer itself begins in traditional Star Wars trailer fashion; the audience is treated to shots of space battles while Yoda’s voice over explains the current state of the galaxy. Out of nowhere though, Yoda’s comments cease, and Bane appears via hologram with an introduction, “Greetings kind audience, I do hate to interrupt.” He further explains that bounty hunters are not bound to the laws of the galaxy like Jedi are, and warns us that in a world of give and take, he and his cohorts are in business to take. His remarks are brief, and the trailer finishes with an array of footage from the upcoming season. I love the way both Clone Wars viral spots have centered strictly upon Cad Bane. He’s by far the most interesting new character in the series (despite only appearing in one episode), and may very well be the star of the season two. It’s a brilliant move on the part of show creators and the marketing team to allow him and the audience to establish a relationship the likes of which already exist with characters like Yoda and Anakin. When new episodes return, Bane will be seamlessly included in the narrative because necessary action has been taken to endear him to the audience through these viral moments. I’m glad Lucasfilm has taken the advice from my previous post (I can dream right?) and added another viral tease to their marketing campaign for season two. While The Clone Wars retains flaws typical of many kids shows (the dialogue can at times be atrocious), Star Wars fans certainly have a lot to look forward to in the coming months. For now though, is it too much to ask for more Cad Bane before the October 2nd premiere? Viral Marketing Star Wars: The Clone Wars
This Week In Viral – Star Trek Dance Party Edition April 12, 2009March 23, 2010Good news and bad news. Good news: Star Trek viral is back in action. Bad news: It’s in the form of dance parties. A few weeks ago, Trek Movie reported on an event at the Hollywood club LAX. However, it wasn’t just any party. One of the photos show a… Read More
Battle: Los Angeles Viral Site Gets Its Own Posters August 2, 2010January 19, 2011Thanks to our partners at Fused Film, we have five new teaser posters for ReportThreats.org, the viral website for Battle: Los Angeles we told you about right before Comic-Con. The site is the haven of W.A.T.C.H. (Worldwide Assessment of Threats Concerning Humankind), which tracks alien threats. Check out the posters… Read More
Victoria’s Secret Confirms Rosie Huntington-Whiteley Is In Transformers 3 With Facebook Video June 1, 2010June 9, 2010While reports have had Victoria’s Secret model Rosie Huntington-Whiteley replacing Megan Fox in the upcoming Transformers 3, nothing official had been announced yet. Now it seems as though the lingerie company is confirming it themselves in an already popular Facebook video that congratulates Huntington-Whiteley on getting the role. Check out… Read More