Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

2012 and Comcast Take Over Your TV

Scott Caldwell, September 23, 2009

Be prepared for the largest movie preview to ever come across your TV. Right before Roland Emmerich destroys the world on November 13th, he is going to spend a ton of money to let you know how it’s going down.

As reported earlier today by MovieWeb:

Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers – a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.

Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on Fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers.



As far as marketing goes, this is huge. From the time frame they are talking about showing this clip, you run into highly watched shows such as The Jay Leno Show and Private Practice, as well a slew of channels like MTV, The History Channel, and MSNBC. For a complete list of channels and shows, please check out Comcast.com/2012. They will have just about every genre of person covered at once!

And of course once the film clip has shown, you can check back with us here or in the 2012 section of our forum.

News 2012

Post navigation

Previous post
Next post

Related Posts

The Buzz: Peter Jackson to Direct Hobbit, Sam Raimi’s World of Warcraft Movie, and More

June 25, 2010

The Buzz is a feature in which we round up the biggest and most popular film and television stories of the week. Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here. Check out all the stories after the…

Read More

Second Full Kick Ass Trailer Debuts Online

January 8, 2010February 18, 2011

OK, I’m officially sold. After seeing the first trailer and the Hit Girl promo, I was finally intrigued by Matthew Vaugn’s new film Kick-Ass. Today I officially became a fan as the newest trailer has hit the web thanks to Yahoo Movies. Take a look for yourself after the break.

Read More
News

Check Out The ‘Insurgent’ Pre-Game Trailer

February 1, 2015

Guess who also doesn’t have strings? Shailenne Woodley lets loose in the action packed ‘Insurgent’ trailer that played before the game. Check it out after the jump!

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.