2012 and Comcast Take Over Your TV Scott Caldwell, September 23, 2009 Be prepared for the largest movie preview to ever come across your TV. Right before Roland Emmerich destroys the world on November 13th, he is going to spend a ton of money to let you know how it’s going down.As reported earlier today by MovieWeb:Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers – a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on Fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers. As far as marketing goes, this is huge. From the time frame they are talking about showing this clip, you run into highly watched shows such as The Jay Leno Show and Private Practice, as well a slew of channels like MTV, The History Channel, and MSNBC. For a complete list of channels and shows, please check out Comcast.com/2012. They will have just about every genre of person covered at once!And of course once the film clip has shown, you can check back with us here or in the 2012 section of our forum. News 2012
The Boondock Saints: LIVE! DVD Release Party March 9, 2010March 9, 2010As you know, we have spent some pretty decent coverage on both, The Boondock Saints, as well as it’s sequel, All Saints Day, for their concentration on it’s word of mouth in efforts to get both films wherever it can. It’s done such a terrific job, well, the FANS have… Read More
Three New 2012 TV Teasers October 27, 2009October 28, 20092012, hmmm. More than any other film this year that I can think of 2012 seems to be polarising opinion. I’m torn myself, because on the one hand, it stars an all time favourite actor of mine, but on the other hand, well, there’s a car driving off of plane!… Read More
TV Series Sequel to 2012 Planned November 4, 2009November 4, 2009In what might be the most surpising news I’ve heard about the film to date, Roland Emmerich is developing a TV Series based off his latest film 2012, which is still over a week away from being released. Emmerich is reportedly already in talks with ABC to bring the disaster… Read More