2012 and Comcast Take Over Your TV Scott Caldwell, September 23, 2009 Be prepared for the largest movie preview to ever come across your TV. Right before Roland Emmerich destroys the world on November 13th, he is going to spend a ton of money to let you know how it’s going down.As reported earlier today by MovieWeb:Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers – a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on Fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers. As far as marketing goes, this is huge. From the time frame they are talking about showing this clip, you run into highly watched shows such as The Jay Leno Show and Private Practice, as well a slew of channels like MTV, The History Channel, and MSNBC. For a complete list of channels and shows, please check out Comcast.com/2012. They will have just about every genre of person covered at once!And of course once the film clip has shown, you can check back with us here or in the 2012 section of our forum. News 2012
Betting On Box Office Opening Weekends Approved June 15, 2010Want to make some serious money predicting box office opening weekend results? Now you can, at via stock exchange. The U.S. Commodity Futures Trading Commission approved a contract with the new Trend Exchange that allow traders to bet on a movie’s opening weekend gross. While a new revenue stream is… Read More
Tron Legacy: New Photo and Poster December 9, 2009December 9, 2009Thanks to our friends at HeyUGuys, we have a new poster and photo for the upcoming sequel to the cult classic Tron. You can see them in high resolution on their blog. With the viral campaign for Tron Legacy stalled, we won’t be reporting much on the general news for… Read More
Viral Video Round Up: Star Wars, Superman, Splash, The Thing: The Musical, Zack Morris, And More! October 16, 2011October 18, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More