2012 and Comcast Take Over Your TV Scott Caldwell, September 23, 2009 Be prepared for the largest movie preview to ever come across your TV. Right before Roland Emmerich destroys the world on November 13th, he is going to spend a ton of money to let you know how it’s going down.As reported earlier today by MovieWeb:Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers – a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on Fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers. As far as marketing goes, this is huge. From the time frame they are talking about showing this clip, you run into highly watched shows such as The Jay Leno Show and Private Practice, as well a slew of channels like MTV, The History Channel, and MSNBC. For a complete list of channels and shows, please check out Comcast.com/2012. They will have just about every genre of person covered at once!And of course once the film clip has shown, you can check back with us here or in the 2012 section of our forum. News 2012
The Buzz: Incredible Hulk, Mark Millar, The Mummy, and More! September 28, 2012The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
New Muppet Movie Details and Viral Video February 10, 2010February 10, 2010The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from… Read More
“The Dark Knight Rises” Prologue with “Mission: Impossible: Ghost Protocol”? October 19, 2011October 19, 2011It has been a few months since we’ve seen any official footage from Chris Nolan’s final entry in Batman’s saga. In the trailer’s wake, we’ve been bombarded with leaked set videos and pictures, spoiling plot points. But for those of us who have been fighting temptation to look at said… Read More