Farewell Atlantis is on Facebook and Releases Tomorrow Dan Koelsch, September 30, 2009September 30, 2009 Thanks to our fictional friend Soren Ulfert, we now know that Farewell Atlantis, the faux novel written by character Jackson Curtis (John Cusack), has an official Facebook fan page. Right now there are only 78 fans, so be sure to add the page! The page, apparently created at the beginning of the month, seems to be updated by Curtis, mostly talking about the promotional tour for the book and how it’s effecting his personal life. Nothing really new or captivating on the page yet, but we’ll keep an eye out. His last update is: “Leaving on the book tour in one week. Dates and places up in the air. Much chaos.” We’ll have to see if this much talked about book tour leads to something. The novel, set in the year 2012 against a backdrop of cosmological speculation and apocalyptic Mayan prophecy, is scheduled to release tomorrow (October 1st), but don’t run to your bookstore at midnight just yet. Despite all the viral hoopla about the book, it does not look to exist in real life (based on the fact its publisher is fictional) . How sad. It could have given us more info on the film. For more information on the novel, check out its official site. What do you think of the Farewell Atlantis Facebook fan page? 2012 opens nationwide November 13th, 2009. For more information on the film and its viral campaign, see our newly updated 2012 Page. Viral Marketing 2012
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More
News Jon Favreau Tweets Cowboys & Aliens Super Bowl Spot February 6, 2011February 10, 2011This year a lot of brands have been releasing their Super Bowl ads online before the big game. It’s worked for some companies, like Volkswagen, but most have gone by unnoticed. Just a few minutes ago, Jon Favreau tweeted a link to the Super Bowl spot for Cowboys and Aliens…. Read More