Farewell Atlantis is on Facebook and Releases Tomorrow Dan Koelsch, September 30, 2009September 30, 2009 Thanks to our fictional friend Soren Ulfert, we now know that Farewell Atlantis, the faux novel written by character Jackson Curtis (John Cusack), has an official Facebook fan page. Right now there are only 78 fans, so be sure to add the page! The page, apparently created at the beginning of the month, seems to be updated by Curtis, mostly talking about the promotional tour for the book and how it’s effecting his personal life. Nothing really new or captivating on the page yet, but we’ll keep an eye out. His last update is: “Leaving on the book tour in one week. Dates and places up in the air. Much chaos.” We’ll have to see if this much talked about book tour leads to something. The novel, set in the year 2012 against a backdrop of cosmological speculation and apocalyptic Mayan prophecy, is scheduled to release tomorrow (October 1st), but don’t run to your bookstore at midnight just yet. Despite all the viral hoopla about the book, it does not look to exist in real life (based on the fact its publisher is fictional) . How sad. It could have given us more info on the film. For more information on the novel, check out its official site. What do you think of the Farewell Atlantis Facebook fan page? 2012 opens nationwide November 13th, 2009. For more information on the film and its viral campaign, see our newly updated 2012 Page. Viral Marketing 2012
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More
“The Muppets” Marketing Was Hilarious, Interactive, and Lots of Fun November 23, 2011November 23, 2011After a 12 year hiatus, its finally time to meet The Muppets when the movie opens in theaters on November 23. Yes I tried to force that Muppet theme song jingle, but its true. The Muppets haven’t seen the big screen for 12 years, and now they are back, and… Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More