Viral Review: 9 Ian DeVere, September 30, 2009 Shane Acker’s 9 has been in theaters for a couple weeks now (read my review here). The viral has since died down, so it looks like it’s about time to review it. Sites used:Scientist’s FacebookScientist’s laboratory 9’s viral campaign initially kicked off back in mid-June with the scientist’s Facebook page, as well as an interactive viral site that showed you around his laboratory.Periodically, new clues and hints would pop up in his lab that would reveal new secrets within. One of these were the letters in ‘hope’ sprawled across the lab, which, when clicked on, would give you a symbol that you would then enter into his typewriter, giving you an exclusive interview/clip from the movie. These little things, while nice, were all the viral really did. There was nothing more to it than just some little cast interviews and extended clips that were already in the trailers. A few days before the movie released, however, a site was found off of 9experiment that let you save a ‘talisman’ for the future, should any life forms find it. In said talisman, you left pictures of yourself along with a block of text with your memories and/or hopes for the future, along with whatever else you had in mind. A cool feature, but still lacking anything majorly ‘viral’. Did the sites play into the movie at all?If you followed any of these sites prior to seeing the movie, you will have a better, while still minimal, understanding of the backstory and universe in this movie. The sites are never mentioned (as expected), but in the scenes where you’re in the scientist’s lab, there are definitely things strewn about that one might recognize from his lab site. Other than that, nothing is really connected from viral to film. Final Grade: C- How can something be present and absent at the same time? What did you think of the viral campaign for 9? The film is currently in theaters. Viral Marketing 9
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“Evil Dead” Remake Gets Interactive Homepage March 9, 2013March 9, 2013The Evil Dead dead opened at SXSW this weekend, but most of us will have to wait until April 5th to see if the horror flick lives up to the cult classic. Fortunately, the film’s website lets you explore the haunted cabin that the main characters get holed up in…. Read More
Pacific Rim: Design Your Own Jaeger May 11, 2013May 11, 2013In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get… Read More