Viral Review: 9 Ian DeVere, September 30, 2009 Shane Acker’s 9 has been in theaters for a couple weeks now (read my review here). The viral has since died down, so it looks like it’s about time to review it. Sites used:Scientist’s FacebookScientist’s laboratory 9’s viral campaign initially kicked off back in mid-June with the scientist’s Facebook page, as well as an interactive viral site that showed you around his laboratory.Periodically, new clues and hints would pop up in his lab that would reveal new secrets within. One of these were the letters in ‘hope’ sprawled across the lab, which, when clicked on, would give you a symbol that you would then enter into his typewriter, giving you an exclusive interview/clip from the movie. These little things, while nice, were all the viral really did. There was nothing more to it than just some little cast interviews and extended clips that were already in the trailers. A few days before the movie released, however, a site was found off of 9experiment that let you save a ‘talisman’ for the future, should any life forms find it. In said talisman, you left pictures of yourself along with a block of text with your memories and/or hopes for the future, along with whatever else you had in mind. A cool feature, but still lacking anything majorly ‘viral’. Did the sites play into the movie at all?If you followed any of these sites prior to seeing the movie, you will have a better, while still minimal, understanding of the backstory and universe in this movie. The sites are never mentioned (as expected), but in the scenes where you’re in the scientist’s lab, there are definitely things strewn about that one might recognize from his lab site. Other than that, nothing is really connected from viral to film. Final Grade: C- How can something be present and absent at the same time? What did you think of the viral campaign for 9? The film is currently in theaters. Viral Marketing 9
2012: The Package November 11, 2009November 11, 2009UPDATE: That was quick. Almost as soon as I posted this, Charlie Frost updated his blog again to let us know that Professor Meyer is dead. He was apparently on a fishing trip, which is ironic given his last update. Looks like when the IHC wants to shut someone up,… Read More
Greendale Community College Wants You To Design Their Flag October 15, 2010It is hard to imagine a school without a flag, but Greendale Community College finds itself in that very predicament. Fans of NBC’s Community remember the trials and tribulations the school went through last year to decide upon on a school mascot. In an attempt to avoid the brouhaha again,… Read More
Photos From Fantastic Fest’s “Buried” Event September 22, 2010September 26, 2010Last month we told you about Fantastic Fest’s plan to let a select few people watch the Ryan Reynolds-helmed Buried while actually being buried. Called “Buried with BURIED: Rolling Roadshow of One”, four people were picked up, blindfolded, then stuffed into coffins to watch the film. The winners get to… Read More