New Study: Film Marketing and the ‘Net Alex Gerage, October 1, 2009 Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they get their information. The study breaks down how different age groups experience advertisements for films, as well as how they decide upon which films to see in theaters. If you want to see the specific stats, or to read how your age group is described, I suggest heading to the site. What strikes me as most important, at least for us here at MovieViral, are the findings that younger film fans are actively looking for “customizing entertainment.” In addition, the study explains that young people are more apt to share such information with others through online social network portals or mobile devices. The fact that this study showed up as the top story on Variety’s website tells me that studios are becoming well aware of this phenomenon. Even if they are not entirely abandoning traditional forms of marketing like television commercials, advertising through new media channels is becoming more and more important for generating hype and box office receipts. If this isn’t the strongest testimonial yet for viral marketing, then I don’t know is. Having done substantial academic research on the subject, it is not much of a surprise that viral marketing is gaining more attention in an advertiser’s playbook. Nevertheless, it is refreshing to see a mainstream study emerge that reaffirms the belief that the staff and users of this site have held for some time now: viral marketing is a pretty big deal, and it will continue to be in the future. For being at the forefront on this, give yourself a pat on the back. Now go back to figuring out what that Avatar viral site is all about. What are your thoughts on this study? Do you think the findings fell in line with your personal opinions, or were you surprised by the results? Let us know! Viral Marketing
Vote For Your Favorite Virals in Our 1st Annual MovieViral Awards! January 8, 2010November 16, 2010And the award goes to… Because we like to be fashionably late here at MovieViral, we are finally going to do something to recognize the best of 2009. But we’re not just going to have a list of movies or anything boring like that. We’re going to let YOU decide,… Read More
Face of the Fan Wants You to Create a Poster for “Ghost Rider: Spirit of Vengeance” October 21, 2011Sony Pictures Entertainment’s Face of the Fan is an initiative that lets movie and TV fans get involved with Sony Pictures projects through casting calls and contests. Recently, Face of the Fan called on Spider-Man fans to audition to interview some of the cast and crew of The Amazing Spider-Man… Read More
Viral Video Round Up: Teenage Mutant Ninja Turtles, Toronto Batman, Star Wars, Movie: The Movie, And More! March 4, 2012March 4, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Very interesting indeed. I think it’s a good study, and I’m a bit surprised it’s taken so long for someone to do a study like this.