New Study: Film Marketing and the ‘Net Alex Gerage, October 1, 2009 Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they get their information. The study breaks down how different age groups experience advertisements for films, as well as how they decide upon which films to see in theaters. If you want to see the specific stats, or to read how your age group is described, I suggest heading to the site. What strikes me as most important, at least for us here at MovieViral, are the findings that younger film fans are actively looking for “customizing entertainment.” In addition, the study explains that young people are more apt to share such information with others through online social network portals or mobile devices. The fact that this study showed up as the top story on Variety’s website tells me that studios are becoming well aware of this phenomenon. Even if they are not entirely abandoning traditional forms of marketing like television commercials, advertising through new media channels is becoming more and more important for generating hype and box office receipts. If this isn’t the strongest testimonial yet for viral marketing, then I don’t know is. Having done substantial academic research on the subject, it is not much of a surprise that viral marketing is gaining more attention in an advertiser’s playbook. Nevertheless, it is refreshing to see a mainstream study emerge that reaffirms the belief that the staff and users of this site have held for some time now: viral marketing is a pretty big deal, and it will continue to be in the future. For being at the forefront on this, give yourself a pat on the back. Now go back to figuring out what that Avatar viral site is all about. What are your thoughts on this study? Do you think the findings fell in line with your personal opinions, or were you surprised by the results? Let us know! Viral Marketing
New Scott Pilgrim vs. The World Contest Wants You To Battle Other Bands May 6, 2010July 10, 2010Calling all musicians! If you are part of a budding band and are also excited for the new Edgar Wright film, Scott Pilgrim vs. the World, then there’s a contest going on you might want to check out. Hit the jump for more details. Read More
Abrams’ Secret New Project Could Mean More Viral For Us November 6, 2009November 6, 2009When folks around here think of viral marketing, they think of Cloverfield. After all, MovieViral recognizes the film as one of the primary inspirations for the website. When folks think of Cloverfield, they probably think of its producer J.J. Abrams. It is necessary then to report any and all news regarding his upcoming projects,… Read More
Second Iron Man Clue Hits And It’s Just As Confusing December 14, 2009December 14, 2009Here it is, the second clue in the CONFIRMED viral for Iron Man 2. Jon Favreau used his twitter account today to announce that the second clue would be posted on Screenrant today, and here it is. It seems that we were right to be be picking up on the… Read More
Very interesting indeed. I think it’s a good study, and I’m a bit surprised it’s taken so long for someone to do a study like this.