New Study: Film Marketing and the ‘Net Alex Gerage, October 1, 2009 Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they get their information. The study breaks down how different age groups experience advertisements for films, as well as how they decide upon which films to see in theaters. If you want to see the specific stats, or to read how your age group is described, I suggest heading to the site. What strikes me as most important, at least for us here at MovieViral, are the findings that younger film fans are actively looking for “customizing entertainment.” In addition, the study explains that young people are more apt to share such information with others through online social network portals or mobile devices. The fact that this study showed up as the top story on Variety’s website tells me that studios are becoming well aware of this phenomenon. Even if they are not entirely abandoning traditional forms of marketing like television commercials, advertising through new media channels is becoming more and more important for generating hype and box office receipts. If this isn’t the strongest testimonial yet for viral marketing, then I don’t know is. Having done substantial academic research on the subject, it is not much of a surprise that viral marketing is gaining more attention in an advertiser’s playbook. Nevertheless, it is refreshing to see a mainstream study emerge that reaffirms the belief that the staff and users of this site have held for some time now: viral marketing is a pretty big deal, and it will continue to be in the future. For being at the forefront on this, give yourself a pat on the back. Now go back to figuring out what that Avatar viral site is all about. What are your thoughts on this study? Do you think the findings fell in line with your personal opinions, or were you surprised by the results? Let us know! Viral Marketing
LOST Viral Video Round-Up May 22, 2010May 21, 2010The series finale is tomorrow, and there is a plethora of LOST content on the web. We’ve tried to wrangle up some of the best videos for your viewing pleasure, as well as guide you in the right direction for even more. Check out what we caught after the break. Read More
A New Hero Is Born. You! February 11, 2010June 6, 2010Check out the trailer below, notice anyone familiar? Pretty cool, huh? This viral campaign was created by the Swedish broadcasting company Radiotjanst to bring peoples attention to broadcast fees and thank them for paying it. It’s a nice touch and one of the most professional viral video’s I have ever… Read More
UK Viral Campaign Launched For Supernatural January 14, 2010January 14, 2010The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced… Read More
Very interesting indeed. I think it’s a good study, and I’m a bit surprised it’s taken so long for someone to do a study like this.