New Study: Film Marketing and the ‘Net Alex Gerage, October 1, 2009 Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they get their information. The study breaks down how different age groups experience advertisements for films, as well as how they decide upon which films to see in theaters. If you want to see the specific stats, or to read how your age group is described, I suggest heading to the site. What strikes me as most important, at least for us here at MovieViral, are the findings that younger film fans are actively looking for “customizing entertainment.” In addition, the study explains that young people are more apt to share such information with others through online social network portals or mobile devices. The fact that this study showed up as the top story on Variety’s website tells me that studios are becoming well aware of this phenomenon. Even if they are not entirely abandoning traditional forms of marketing like television commercials, advertising through new media channels is becoming more and more important for generating hype and box office receipts. If this isn’t the strongest testimonial yet for viral marketing, then I don’t know is. Having done substantial academic research on the subject, it is not much of a surprise that viral marketing is gaining more attention in an advertiser’s playbook. Nevertheless, it is refreshing to see a mainstream study emerge that reaffirms the belief that the staff and users of this site have held for some time now: viral marketing is a pretty big deal, and it will continue to be in the future. For being at the forefront on this, give yourself a pat on the back. Now go back to figuring out what that Avatar viral site is all about. What are your thoughts on this study? Do you think the findings fell in line with your personal opinions, or were you surprised by the results? Let us know! Viral Marketing
Greendale Community College Wants You To Design Their Flag October 15, 2010It is hard to imagine a school without a flag, but Greendale Community College finds itself in that very predicament. Fans of NBC’s Community remember the trials and tribulations the school went through last year to decide upon on a school mascot. In an attempt to avoid the brouhaha again,… Read More
DVD Tuesday: Sci-Fi Blu-rays Under $10 October 27, 2009October 27, 2009New DVD and Blu-ray movies usually release on Tuesdays, so most of the film blogs will promote and review them. We, as usual, like to take a different approach, so we’ll try to find the more obscure deals out there. Today, we bring you Sci-Fi films that are now on… Read More
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More
Very interesting indeed. I think it’s a good study, and I’m a bit surprised it’s taken so long for someone to do a study like this.