Transformers 2: Receive a Call from Optimus Prime! Dan Koelsch, October 5, 2009October 5, 2009 With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for you to do, including sending a phone message to a friend from Optimus Prime or Starscream. The phone option is something we’ve seen before with other movies like Saw. You fill in all the appropiate info and you get a call from one of the Transformers. It’s pretty nifty, unless your name isn’t on their list. Another activity you can do is customize your Facebook profile or website with profile pics, banners, backgrounds, etc. Lots of good stuff for the Transformers fan. Probably the best thing on this page is the contest where you can win a car from Chevy. The sweepstakes doesn’t start until October 9th, so check back to the site then to get all the details. Lastly, there is a game on the site that allows you to customize your own robot, including the option to put your own head on it! Here is what I did with myself at the helm of an Autobot: So, check out the site and don’t forget that Transformers: Revenge of the Fallen is out on DVD and Blu-Ray October 20th. Viral Marketing Transformers
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More
$300 YouTube Video Lands Filmmaker a $30 Million Movie Deal December 19, 2009December 19, 2009How’s this for the power of the Internet? Federico Alvarez, a Uraguayan filmmaker, posted a video on YouTube in early November titled “Ataque de Panico” (Panic Attack), and within days received a slue of offers from Hollywood studios to make a feature length film. He eventually settled with Ghost House… Read More
“X-Men: Days Of Future Past” Clip Sees Mutants Clash With Sentinels April 14, 2014With the viral marketing campaign revived, and the MTV Movie Awards having aired, Fox released a brand new clip to help promote X-Men: Days Of Future Past. The film has seen some strange marketing in the past, most notably the introduction of QuickSilver’s powers via a Carl’s Jr. commercial. Now… Read More