Transformers 2: Receive a Call from Optimus Prime! Dan Koelsch, October 5, 2009October 5, 2009 With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for you to do, including sending a phone message to a friend from Optimus Prime or Starscream. The phone option is something we’ve seen before with other movies like Saw. You fill in all the appropiate info and you get a call from one of the Transformers. It’s pretty nifty, unless your name isn’t on their list. Another activity you can do is customize your Facebook profile or website with profile pics, banners, backgrounds, etc. Lots of good stuff for the Transformers fan. Probably the best thing on this page is the contest where you can win a car from Chevy. The sweepstakes doesn’t start until October 9th, so check back to the site then to get all the details. Lastly, there is a game on the site that allows you to customize your own robot, including the option to put your own head on it! Here is what I did with myself at the helm of an Autobot: So, check out the site and don’t forget that Transformers: Revenge of the Fallen is out on DVD and Blu-Ray October 20th. Viral Marketing Transformers
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
“X-Men: Days Of Future Past” Clip Sees Mutants Clash With Sentinels April 14, 2014With the viral marketing campaign revived, and the MTV Movie Awards having aired, Fox released a brand new clip to help promote X-Men: Days Of Future Past. The film has seen some strange marketing in the past, most notably the introduction of QuickSilver’s powers via a Carl’s Jr. commercial. Now… Read More
“Gone Girl” Viral Marketing Campaign Has Evidence Of A New Trailer July 5, 2014July 6, 2014David Fincher has embraced the way films films are virally markerted, and as such each and every one of his films are promoted in unique and ingenious ways. The Social Network‘s marketing resembled Facebook’s website, while The Girl With The Dragon Tattoo had a razor sharp dark tone. Now the… Read More