Transformers 2: Receive a Call from Optimus Prime! Dan Koelsch, October 5, 2009October 5, 2009 With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for you to do, including sending a phone message to a friend from Optimus Prime or Starscream. The phone option is something we’ve seen before with other movies like Saw. You fill in all the appropiate info and you get a call from one of the Transformers. It’s pretty nifty, unless your name isn’t on their list. Another activity you can do is customize your Facebook profile or website with profile pics, banners, backgrounds, etc. Lots of good stuff for the Transformers fan. Probably the best thing on this page is the contest where you can win a car from Chevy. The sweepstakes doesn’t start until October 9th, so check back to the site then to get all the details. Lastly, there is a game on the site that allows you to customize your own robot, including the option to put your own head on it! Here is what I did with myself at the helm of an Autobot: So, check out the site and don’t forget that Transformers: Revenge of the Fallen is out on DVD and Blu-Ray October 20th. Viral Marketing Transformers
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
Trailers Weekly: “The Human Centipede 2: (Full Sequence)”, “New Year’s Eve”, “Paranormal Activity 3”, and “Extremely Close and Incredibly Loud” October 1, 2011October 1, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral May 31, 2012This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so… Read More