Canadian Time Travel Television Show “Continuum” Has In-Depth ARG Dan Koelsch, May 30, 2012May 29, 2012 Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote the show, a complex Alternate Reality Game kicked off last week that includes mailed packages, videos, and even emails revolving around a journalist and an activist group. You can follow along on the game’s official website, but read Michael Andersen’s write up on ARGNet to get the whole picture. ARGs & Campaigns Viral Marketing Continuum
“Silent House” Website Leads to Viral Website February 23, 2012Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More
Win A $1 Million If You Throw 100 MPH At Disney’s “Million Dollar Arm” Pitching Contest April 22, 2014Million Dollar Arm is based on JB Bernstein’s travels to India to find new baseball talent in hopes of keeping his sport agency alive. In a country known more for the sport of Cricket than baseball, he found two exciting pitching prospects thanks in part to a reality show competition… Read More