NBC Viral Round-Up: The Office and Community Dan Koelsch, October 23, 2009October 23, 2009 We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for The Office, which I know will excite a lot of fans. The newest web series from the members of the Scranton branch will be launching next Thursday, as Dunder Mifflin’s Kelly (Mindy Kaling) and Erin (Ellie Kemper) join forces to form the girl group Subtle Sexuality. With musical help from Ryan Howard (B.J. Novak) and Andy Bernard (Ed Helms), they put all the “male prima donnas” on notice with their scorching hot music video. The new webisodes and music premiere Thursday, Oct. 29th on NBC.com. As the premiere approaches we’ll have more information for you, but for now, check out a behind-the-scenes look at Subtle Sexuality: In other NBC news, as we reported earlier this month, NBC’s rookie show Community has a website for the fake community college at the center of series. Now The Greendale Community College website has published an article about the new mascot, the “Human Being,” after the character Pierce created it last night. I imagine this “Greendale Weekly” will become a regular feature, so keep an eye out on this. The Office and Community air Thursday nights on NBC. Check your local listings for times. Viral Marketing CommunityThe Office
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
Send DISH Network A Message in the “Hey DISH, Where’s My AMC?” Video Contest! August 6, 2012August 6, 2012Imagine sitting in your living room, watching a very exciting episode of AMC’s The Walking Dead and suddenly the screen goes blank. Shortly a message appears on the screen from DISH Network, “Sorry, we no longer offer this channel.” What would you do? Throw your recliner at the television? Perhaps… Read More
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