V Peace Ambassador Program Dan Koelsch, October 29, 2009October 29, 2009 Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created a “Peace Ambassador Program”. What you get by signing up is breaking news about the Visitors. There are two videos from the Visitors themselves talking about the program, so check it out below: Normally I wouldn’t even bother to mention something like this, since it seems to be a very simple online marketing plan. However, there is some speculation in our forum and on Unfiction that this might turn into a viral campaign or ARG. ABC has done it before with LOST, so it is possible, especially since both the series and the Peace Ambassador Program look to have a LOST-ish feel to it. You can check out the first 9 minutes of “V” right here: “V” debuts next Tuesday, November 3rd at 8/7c on ABC. Viral Marketing V
Social Networks “World War Z” Releases Fake PSA That Leads To Viral Site May 16, 2013 The upcoming zombie film World War Z has released a fake public service announcement about the movie’s deadly viral outbreak. Check out the video and the site it leads you to after the break. Read More
Special LIVE ViralCast: Repo Men Hunt – Starting at 2PM PST, 5PM EST March 7, 2010March 7, 2010UPDATE: The ViralCast has ended and is online here. ViralCast will be broadcasting LIVE today with special guests Ciji and Alex, two Repo Men runners. We’ll also be chatting with Mike Selinker, President of Lone Shark Games, the company behind the hunt. You can listen live after the jump, or… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More