V Peace Ambassador Program Dan Koelsch, October 29, 2009October 29, 2009 Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created a “Peace Ambassador Program”. What you get by signing up is breaking news about the Visitors. There are two videos from the Visitors themselves talking about the program, so check it out below: Normally I wouldn’t even bother to mention something like this, since it seems to be a very simple online marketing plan. However, there is some speculation in our forum and on Unfiction that this might turn into a viral campaign or ARG. ABC has done it before with LOST, so it is possible, especially since both the series and the Peace Ambassador Program look to have a LOST-ish feel to it. You can check out the first 9 minutes of “V” right here: “V” debuts next Tuesday, November 3rd at 8/7c on ABC. Viral Marketing V
Zach Braff Defends Using Kickstarter To Fund “Wish I Was Here” May 9, 2013It’s hard to imagine that a filmmaker and actor of Zach Braff’s caliber has a hard time to find any sort of financing for his projects. Garden State was much more than an indie film, it was a solid hit, but since then Braff has had a difficult time locking… Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More