V Peace Ambassador Program Dan Koelsch, October 29, 2009October 29, 2009 Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created a “Peace Ambassador Program”. What you get by signing up is breaking news about the Visitors. There are two videos from the Visitors themselves talking about the program, so check it out below: Normally I wouldn’t even bother to mention something like this, since it seems to be a very simple online marketing plan. However, there is some speculation in our forum and on Unfiction that this might turn into a viral campaign or ARG. ABC has done it before with LOST, so it is possible, especially since both the series and the Peace Ambassador Program look to have a LOST-ish feel to it. You can check out the first 9 minutes of “V” right here: “V” debuts next Tuesday, November 3rd at 8/7c on ABC. Viral Marketing V
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More
Viral Video Round Up: The Dark Knight Rises, Star Wars, Jim Henson, Samuel L. Jackson, And More! January 29, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
“RoboCop” Viral Marketing Review February 17, 2014February 17, 2014Even before RoboCop hit theaters, many were questioning if it was a good idea to release a remake of the Paul Verhoeven classic that sought to satirize societies’ obsession with violence, sex, and other vices. Though the remake has garnered mixed reviews, it could have been much worse without a… Read More