V Peace Ambassador Program Dan Koelsch, October 29, 2009October 29, 2009 Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created a “Peace Ambassador Program”. What you get by signing up is breaking news about the Visitors. There are two videos from the Visitors themselves talking about the program, so check it out below: Normally I wouldn’t even bother to mention something like this, since it seems to be a very simple online marketing plan. However, there is some speculation in our forum and on Unfiction that this might turn into a viral campaign or ARG. ABC has done it before with LOST, so it is possible, especially since both the series and the Peace Ambassador Program look to have a LOST-ish feel to it. You can check out the first 9 minutes of “V” right here: “V” debuts next Tuesday, November 3rd at 8/7c on ABC. Viral Marketing V
“The Amazing Spider-Man 2” Viral Review May 5, 2014May 5, 2014Grossing $97 million domestically for a total of $370 million worldwide, The Amazing Spider-Man 2 has already proven to be a financial success, despite not having broken any records. While the descent numbers and mixed to negative reviews speak for themselves, there is no doubt that if Sony’s Spider-Man Cinematic… Read More
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More
LOST Island in Video Game Just Cause 2 March 25, 2010March 25, 2010How’s this for an Easter Egg? Just Cause 2, the much anticipated sequel to the 2006 hit video game, released on Tuesday. The reviews have been very solid so far, but it’s not just the great open-ending gameplay that’s getting high marks and recognition. For those who don’t watch the… Read More