Sherlock Holmes: The Game Is Afoot! Nick Butler, October 30, 2009 It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads:DETECTIVELondon seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance assessment — STOP — the game is afoot — STOP — make all haste to 221B now STOP CLICK HEREThe “CLICK HERE” takes you to 221B.sh, an interesting website that seems to be the new center of the game. It allows you to connect with Facebook, and both invite and play with your friends. I’m guessing they’ll send clues over Facebook mail, and I’m sure we’ll be getting more emails. I’m interested by this viral, and excited for the film, so I hope Warner Bros. takes it serious.On a side note, I thought that the .SH domain choice was interesting. I can almost guarantee they’re going for SH – Sherlock Holmes, but in reality it’s the official domain for The Island of Saint Helena (but anyone can by a .SH domain, to my knowledge).That’s really it. I don’t think the game has officially started, because after you sign up you get the message “information of great use to you in your search will be arriving shortly,” so I think there will be a Facebook message that will really start this game up. We’ll keep you posted. What do you think about the new Sherlock Holmes viral? Are you excited for the film? Leave a comment or chat about it on the MovieViral Forum. Viral Marketing Sherlock Holmes
Viral Video Round Up: Christmas Edition, featuring Home Alone, Spongebob Squarepants, And More! December 25, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Syfy’s “Haven” Will Follow Twitter-integrated Plot August 12, 2011August 12, 2011In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s… Read More
Toy Story’s Pizza Planet Hiring Drivers April 8, 2010April 8, 2010You may remember about a week ago we reported on Disney and Pixar setting up college screenings for the first 2/3 of Toy Story 3. Well, now they’ve got an interesting way of advertising for it that might actually make some people upset. Read More
I think Holmes should be a really fun movie, and I will check it out come Christmas. I do find it a little odd how the first viral emerge and then everything went quiet for a while. Still, I’m glad to see things are picking back up again.