Sherlock Holmes: The Game Is Afoot! Nick Butler, October 30, 2009 It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads:DETECTIVELondon seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance assessment — STOP — the game is afoot — STOP — make all haste to 221B now STOP CLICK HEREThe “CLICK HERE” takes you to 221B.sh, an interesting website that seems to be the new center of the game. It allows you to connect with Facebook, and both invite and play with your friends. I’m guessing they’ll send clues over Facebook mail, and I’m sure we’ll be getting more emails. I’m interested by this viral, and excited for the film, so I hope Warner Bros. takes it serious.On a side note, I thought that the .SH domain choice was interesting. I can almost guarantee they’re going for SH – Sherlock Holmes, but in reality it’s the official domain for The Island of Saint Helena (but anyone can by a .SH domain, to my knowledge).That’s really it. I don’t think the game has officially started, because after you sign up you get the message “information of great use to you in your search will be arriving shortly,” so I think there will be a Facebook message that will really start this game up. We’ll keep you posted. What do you think about the new Sherlock Holmes viral? Are you excited for the film? Leave a comment or chat about it on the MovieViral Forum. Viral Marketing Sherlock Holmes
Aliens Have Destroyed My Home, But Now We Know More About Them! February 22, 2011No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do… Read More
Our Most Disturbing Viral Yet Belongs To ‘Stake Land’ April 9, 2011April 9, 2011While viral marketing has either grabbed your attention for its whit, or gets you off your seat and outdoors, none of them have actually made you jump out of your seat………until now. What you are about to see is not for the faint of heart, and quite frankly, is one… Read More
The Rising Tide Wants to Know What “Marvel’s Agents of S.H.I.E.L.D.” Are Hiding May 12, 2013May 12, 2013Last week, a strange, very brief viral video teasing Marvel’s Agents of S.H.I.E.L.D. made the rounds on the internet, showing footage of a Hulk-like creature wreaking havoc on a city street. However, a mysterious “Rising Tide” watermark was front and center and at the time none of the domains Disney… Read More
I think Holmes should be a really fun movie, and I will check it out come Christmas. I do find it a little odd how the first viral emerge and then everything went quiet for a while. Still, I’m glad to see things are picking back up again.