Sherlock Holmes: The Game Is Afoot! Nick Butler, October 30, 2009 It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads:DETECTIVELondon seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance assessment — STOP — the game is afoot — STOP — make all haste to 221B now STOP CLICK HEREThe “CLICK HERE” takes you to 221B.sh, an interesting website that seems to be the new center of the game. It allows you to connect with Facebook, and both invite and play with your friends. I’m guessing they’ll send clues over Facebook mail, and I’m sure we’ll be getting more emails. I’m interested by this viral, and excited for the film, so I hope Warner Bros. takes it serious.On a side note, I thought that the .SH domain choice was interesting. I can almost guarantee they’re going for SH – Sherlock Holmes, but in reality it’s the official domain for The Island of Saint Helena (but anyone can by a .SH domain, to my knowledge).That’s really it. I don’t think the game has officially started, because after you sign up you get the message “information of great use to you in your search will be arriving shortly,” so I think there will be a Facebook message that will really start this game up. We’ll keep you posted. What do you think about the new Sherlock Holmes viral? Are you excited for the film? Leave a comment or chat about it on the MovieViral Forum. Viral Marketing Sherlock Holmes
“The Muppets” Marketing Was Hilarious, Interactive, and Lots of Fun November 23, 2011November 23, 2011After a 12 year hiatus, its finally time to meet The Muppets when the movie opens in theaters on November 23. Yes I tried to force that Muppet theme song jingle, but its true. The Muppets haven’t seen the big screen for 12 years, and now they are back, and… Read More
News Lionsgate Announces Its Cast for “The Hunger Games” Via Facebook April 20, 2011April 20, 2011Normally we would not report on casting news, but since there is a twist to this one, we here at MovieViral.com can make an exception. Lionsgate is developing the film adaptation of Suzanne Collins’ novel The Hunger Games with Gary Ross helming the director’s chair. Now the studio has found… Read More
Viral Video of the Week: The Dark Knight Is Confused December 13, 2009December 13, 2009We’re going to start a new feature on MovieViral where we post the best TV or movie-related viral video of the week. Let us know what you think of the video in the comments below, and give us ideas for next week’s VVOTW. We’ll give you credit and post honorary… Read More
I think Holmes should be a really fun movie, and I will check it out come Christmas. I do find it a little odd how the first viral emerge and then everything went quiet for a while. Still, I’m glad to see things are picking back up again.