Sherlock Holmes: The Game Is Afoot! Nick Butler, October 30, 2009 It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads:DETECTIVELondon seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance assessment — STOP — the game is afoot — STOP — make all haste to 221B now STOP CLICK HEREThe “CLICK HERE” takes you to 221B.sh, an interesting website that seems to be the new center of the game. It allows you to connect with Facebook, and both invite and play with your friends. I’m guessing they’ll send clues over Facebook mail, and I’m sure we’ll be getting more emails. I’m interested by this viral, and excited for the film, so I hope Warner Bros. takes it serious.On a side note, I thought that the .SH domain choice was interesting. I can almost guarantee they’re going for SH – Sherlock Holmes, but in reality it’s the official domain for The Island of Saint Helena (but anyone can by a .SH domain, to my knowledge).That’s really it. I don’t think the game has officially started, because after you sign up you get the message “information of great use to you in your search will be arriving shortly,” so I think there will be a Facebook message that will really start this game up. We’ll keep you posted. What do you think about the new Sherlock Holmes viral? Are you excited for the film? Leave a comment or chat about it on the MovieViral Forum. Viral Marketing Sherlock Holmes
Apollo 18: New Documents Revealed August 21, 2011Two weeks ago the Apollo 18 viral campaign started back up, and now we have three new documents that seem to be innocuous, but since one looks to be in Russian, we can’t be sure. Check out the updates for the lunar thriller after the break. Read More
G.I. Joe Facebook Game October 24, 2009June 29, 2010Playing games on Facebook has become extremely popular as of late, whether you are a college student or my mom (true story). Not one to pass up on an opportunity like that, Paramount Home Entertainment has created a G.I. Joe Facebook Game to promote their November 3rd release of G.I…. Read More
Different Versions of “Super 8” TV Spot Reveal More Clues and Questions February 8, 2011March 11, 2011Today we found out that there in fact at least two (and possibly three) versions of the Super Bowl TV Spot for Super 8, between what aired and what’s online (available in HD from Apple).The much-talked-about images within the final shot of the lens are actually different in each version,… Read More
I think Holmes should be a really fun movie, and I will check it out come Christmas. I do find it a little odd how the first viral emerge and then everything went quiet for a while. Still, I’m glad to see things are picking back up again.