Get Your Name Featured on the Paranormal Activity DVD Dan Koelsch, November 5, 2009November 5, 2009 As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the credits of the Paranormal Activity DVD. Go to the film’s official website and click on the “Submit Your Name” button, or go to the submission page directly. I wasn’t a big fan of the film, but this is a really cool gesture on Paramount’s part. They understand how important the word of mouth was in just getting the film released wide, let alone making a crazy profit. Usually fans are rewarded with prizes and more info on the film, but to have your actual name be on the film itself is something I haven’t seen before. By adding your name, you’ll also get notified when the DVD is scheduled to release. Paranormal Activity is currently in theaters. Viral Marketing paranormal activity
Mission Icefly: Get Ready For Hunt 3.0! September 3, 2011 Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one… Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011 Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011 As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More