Get Your Name Featured on the Paranormal Activity DVD Dan Koelsch, November 5, 2009November 5, 2009 As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the credits of the Paranormal Activity DVD. Go to the film’s official website and click on the “Submit Your Name” button, or go to the submission page directly. I wasn’t a big fan of the film, but this is a really cool gesture on Paramount’s part. They understand how important the word of mouth was in just getting the film released wide, let alone making a crazy profit. Usually fans are rewarded with prizes and more info on the film, but to have your actual name be on the film itself is something I haven’t seen before. By adding your name, you’ll also get notified when the DVD is scheduled to release. Paranormal Activity is currently in theaters. Viral Marketing paranormal activity
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
Your Favorite Muppets are on Facebook and They Want To Create MuppetBook September 12, 2011Briefly: Some of your favorite Muppets are on Facebook to help promote the upcoming Disney movie The Muppets. The Muppets Facebook Page asked “What do you think of changing this place to MuppetBook?” and tagged Kermit, Miss Piggy, Gonzo, Fozzie, Animal, and newcomer Walter in their post. Let us know… Read More
Conan O’Brien’s “Show Zero” Airs Live Online November 1, 2010Conan O’Brien and the Team Coco staff have been doing a lot of great Internet marketing for the new talk show Conan on TBS. Tonight, we were promised a live test show before the premiere next Monday. Unfortunately, it was sort of a trick, as we got a mini-episode that… Read More