The Office: Updates to Ryan’s Photo Blog Dan Koelsch, November 14, 2009November 14, 2009 As we reported last week, NBC’s The Office has a new viral website for the character Ryan Howard (B. J. Novak). The site is Ryan’s photo blog, where he periodically updates with new pictures and responses to comments. The site ties into the show pretty nicely, since Ryan actually talks about his photography when trying to impress receptionist Erin. He’s just as pretentious on the show as he is on the blog. Check out the site for his latest two updates, including his comments on his latest photo: The Office airs Thursdays on NBC at 9/8c. Viral Marketing The Office
GLEE Officially Launches Online Casting Call March 30, 2010March 30, 2010In January, we reported that FOX’s GLEE was going to look to the Internet to find its next cast member, and today they did just that. If you think you got what it takes to take the Glee Club to Nationals, go to MySpace.com/GleeAuditions to submit your video entry. Read More
Halo Reach Uses New Interface, 4 More Live-Action Commercials To Come August 21, 2010August 22, 2010Bungie is not new viral marketing for the Halo series. Both Halo 3 and ODST had interactive games, but this new viral campaign takes us to a whole new level. Find out how you, your facebook, and a robot arm will make a “Light Sculpture” after the jump. Read More
Tweet to See an Early Screening of “The Hunger Games” In Your Hometown February 29, 2012February 29, 2012Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag… Read More