Fringe: FOX Observes Observer Week Iain Welford, November 16, 2009November 16, 2009 Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox has launched a new viral to raise some awareness of the episode. Fox has arranged for the Observer to turn up during NFL games, as well, the reality show “So You Think You Can Dance.” The eagle-eyed among you will spot them during the commercial breaks with some subliminal images. Finally, if you are walking around L.A, Atlanta, N.Y, Boston and Chicago you may well catch a glimpse of some real life observers who will be roaming the streets, trying to frighten the life out of small children. Well maybe not that last one, but you get the idea. Hercules over at Ain’t It Cool News also showed pictures like the one above of a press pack sent out to various websites (I’m sure ours is in the post…somewhere), with some nice historic pictures depicting scenes from the past as well as Observers watching over the events. It’s pretty cool attention to detail and gives the impression that they have been here a lot longer than you perhaps expected. It’s quite surprising to see this much effort going into one episode, but I hope it’s successful as I think Fringe has that real X-Files vibe that makes you want to find out more. We’ll keep our eyes pealed for new developments, and we hope you enjoy “observing” the next episode. Do you think Fox has caught onto the power of viral marketing? Will this make you tune into this weeks episode to see what Fringe is all about? Comments below or head over to our forums. Viral Marketing Fringe
Tron 2 Viral: FlynnLives and HomeOfTron July 21, 2009August 17, 2010If you haven’t heard yet, earlier today a series of packages were sent to multiple movie following blogs like FirstShowing.net. Included was a token and a disk which contained an image, and each blog received a different image. Check that out by reading our previous post. The code was cracked… Read More
This Spoilerish Interactive Trailer For “Sherlock Series 3” Helps Deduce Answers To Some Burning Questions December 10, 2013December 10, 2013It has been 2 long years since the second series (or season as we like to call our annual television shows on this side of the pond) of the BBC hit Sherlock left us with a infuriatingly and nearly impossible query, is Sherlock alive and if so…how? Now, if that… Read More
Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App April 23, 2010April 23, 2010As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a… Read More