Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Fringe: FOX Observes Observer Week

Iain Welford, November 16, 2009November 16, 2009

Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox has launched a new viral to raise some awareness of the episode.


Fox has arranged for the Observer to turn up during NFL games, as well, the reality show “So You Think You Can Dance.” The eagle-eyed among you will spot them during the commercial breaks with some subliminal images. Finally, if you are walking around L.A, Atlanta, N.Y, Boston and Chicago you may well catch a glimpse of some real life observers who will be roaming the streets, trying to frighten the life out of small children. Well maybe not that last one, but you get the idea.


Fringe



Hercules over at Ain’t It Cool News also showed pictures like the one above of a press pack sent out to various websites (I’m sure ours is in the post…somewhere), with some nice historic pictures depicting scenes from the past as well as Observers watching over the events. It’s pretty cool attention to detail and gives the impression that they have been here a lot longer than you perhaps expected.


It’s quite surprising to see this much effort going into one episode, but I hope it’s successful as I think Fringe has that real X-Files vibe that makes you want to find out more. We’ll keep our eyes pealed for new developments, and we hope you enjoy “observing” the next episode.


Do you think Fox has caught onto the power of viral marketing? Will this make you tune into this weeks episode to see what Fringe is all about? Comments below or head over to our forums.

Viral Marketing Fringe

Post navigation

Previous post
Next post

Related Posts

Viral Video Round-Up: Fake B-Movie Trailers, Black Swan, Aliens, Wrath of Khan, Super Bowl and Oscars

February 6, 2011February 6, 2011

Sometimes we get flooded with viral videos, and not all of them necessarily need their own post, or sometimes we just don’t have time). That’s when our Viral Video Round-Up comes in handy. See a handful of recent videos after the break!

Read More

Oscilloscope Releases Portions Of “It’s A Disaster” On Vine

February 20, 2013February 20, 2013

Vine is the brand new social media platform that allows its users to create 6-second videos and spread it across the web. Think of it as the video version of Twitter. This new form of social media fun uses it’s 6-second videos to differentiate itself from the other social media…

Read More

Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’

September 17, 2014

Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.