Fringe: FOX Observes Observer Week Iain Welford, November 16, 2009November 16, 2009 Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox has launched a new viral to raise some awareness of the episode. Fox has arranged for the Observer to turn up during NFL games, as well, the reality show “So You Think You Can Dance.” The eagle-eyed among you will spot them during the commercial breaks with some subliminal images. Finally, if you are walking around L.A, Atlanta, N.Y, Boston and Chicago you may well catch a glimpse of some real life observers who will be roaming the streets, trying to frighten the life out of small children. Well maybe not that last one, but you get the idea. Hercules over at Ain’t It Cool News also showed pictures like the one above of a press pack sent out to various websites (I’m sure ours is in the post…somewhere), with some nice historic pictures depicting scenes from the past as well as Observers watching over the events. It’s pretty cool attention to detail and gives the impression that they have been here a lot longer than you perhaps expected. It’s quite surprising to see this much effort going into one episode, but I hope it’s successful as I think Fringe has that real X-Files vibe that makes you want to find out more. We’ll keep our eyes pealed for new developments, and we hope you enjoy “observing” the next episode. Do you think Fox has caught onto the power of viral marketing? Will this make you tune into this weeks episode to see what Fringe is all about? Comments below or head over to our forums. Viral Marketing Fringe
The “Super 8” ARG Isn’t Over! June 19, 2011Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. Read More
Surviving The Economic Crisis… There’s An App For That February 18, 2010February 18, 2010One of my biggest problems with the work of Michael Moore, especially in his recent film, Capitalism: A Love Story, is that it often feels as if Moore is talking down to the audience. The experience for me of watching a film by Moore is akin to listening to someone… Read More
Tweet to See an Early Screening of “The Hunger Games” In Your Hometown February 29, 2012February 29, 2012Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag… Read More