How To Turn a Regular Ad Viral: 11 Creative Billboards Dan Koelsch, November 24, 2009November 23, 2009 It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on a much simpler, one time basis. You drive by them everyday, usually not even noticing them, until someone decides to do something a bit interesting. Yes, I’m talking about creative billboards. The Huffington Post has a list of 11 Billboards that truely stand out, which include the ones for Kill Bill 2 and Law & Order seen below. Check out the article for the other non-entertainment ones. The list of course neglects the great District 9 billboards we saw this summer, but nonetheless, these are really cool. We sometimes forget viral is really about getting people to notice and talk about the advertising, and that’s what these billboards do, even if it its for something as boring as insurance. Viral Marketing
Kevin Smith Biopic Could Happen If You Help Crowdfunding Project February 19, 2014We’ve seen how passionate and dedicated fans can really be when they are making films. But sometimes these fans need your help, and they head to crowdfunding sites like Kickstarter and IndieGoGo. Raiders of the Lost Ark adaptation directors Chris Strompolos and Eric Zala used Kickstarter to help fund the… Read More
The Walking Dead Wants You To “Spread The Dead” October 12, 2011October 12, 2011The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and… Read More
LEGO Rejects “Firefly” Submission, Explains Itself After Two High Profile Rejections May 8, 2012I have loved LEGO toy building bricks since I was a kid, so I love the concept behind LEGO® CUUSOO. You can submit your own ideas for LEGO playsets, and if it gets 10,000 supporters, LEGO will review it to possibly make it themselves. If it sounds too good to… Read More