How To Turn a Regular Ad Viral: 11 Creative Billboards Dan Koelsch, November 24, 2009November 23, 2009 It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on a much simpler, one time basis. You drive by them everyday, usually not even noticing them, until someone decides to do something a bit interesting. Yes, I’m talking about creative billboards. The Huffington Post has a list of 11 Billboards that truely stand out, which include the ones for Kill Bill 2 and Law & Order seen below. Check out the article for the other non-entertainment ones. The list of course neglects the great District 9 billboards we saw this summer, but nonetheless, these are really cool. We sometimes forget viral is really about getting people to notice and talk about the advertising, and that’s what these billboards do, even if it its for something as boring as insurance. Viral Marketing
“Community” Background Storyline Finds Life Online October 13, 2010One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can… Read More
Enter The Secret Service By Taking The “White House Down” Skills Evaluation Test May 10, 2013April 15, 2015Have you ever wanted to join the secret service and help protect the President of the United States? Well now you can, sort of, with the Secret Service Skills Test for the new Roland Emmerich action film White House Down. The test will help you determine if you have what… Read More
Electrifying The Boys and Girls: A Detailed Report on Tron Night! October 29, 2010Just returned from my local Tron Night screening, and I must say, I think Disney’s done a great job getting people geared up for Tron Legacy so far! But before I get into why I think Disney’s got a hit on their hands, I’ll explain in great detail what I… Read More