How To Turn a Regular Ad Viral: 11 Creative Billboards Dan Koelsch, November 24, 2009November 23, 2009 It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on a much simpler, one time basis. You drive by them everyday, usually not even noticing them, until someone decides to do something a bit interesting. Yes, I’m talking about creative billboards. The Huffington Post has a list of 11 Billboards that truely stand out, which include the ones for Kill Bill 2 and Law & Order seen below. Check out the article for the other non-entertainment ones. The list of course neglects the great District 9 billboards we saw this summer, but nonetheless, these are really cool. We sometimes forget viral is really about getting people to notice and talk about the advertising, and that’s what these billboards do, even if it its for something as boring as insurance. Viral Marketing
Everyone in UK to be Replaced by a Surrogate September 15, 2009September 15, 2009So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth… Read More
Join The Project Prometheus Community October 7, 2012As the film’s October 9th Blu-ray and DVD release draws near, the official website for 20th Century Fox’s Alien series prequel Prometheus has launched a community page to give fans a chance to interact and learn more about the film. Get the details after the break. Read More
Encounter “Godzilla” When It Makes Landfall in San Diego! (Update) July 14, 2013July 14, 2013We’ve been keeping tabs on a viral site for Legendary Pictures’ upcoming reboot of Godzilla. In our previous reports, we’ve included photos of a mysterious warehouse in Downtown San Diego where a massive off-site event is to take place. Find out what it is after the jump! Read More