How To Turn a Regular Ad Viral: 11 Creative Billboards Dan Koelsch, November 24, 2009November 23, 2009 It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on a much simpler, one time basis. You drive by them everyday, usually not even noticing them, until someone decides to do something a bit interesting. Yes, I’m talking about creative billboards. The Huffington Post has a list of 11 Billboards that truely stand out, which include the ones for Kill Bill 2 and Law & Order seen below. Check out the article for the other non-entertainment ones. The list of course neglects the great District 9 billboards we saw this summer, but nonetheless, these are really cool. We sometimes forget viral is really about getting people to notice and talk about the advertising, and that’s what these billboards do, even if it its for something as boring as insurance. Viral Marketing
“Sharknado 2: The Second One” Offers Fans To Create A Scene With New Indiegogo Project April 14, 2014Whether or not you liked (or even seen) Sharknado, the TV Movie has become a cult smash hit. The ratings were so good that SyFy quickly commissioned a sequel appropriately titled Sharknado 2: The Second One. Now those who are a fan of the film or just have enough money… Read More
The Bourne Legacy: New Dead Drop Mission for “Operation Intel” August 3, 2012Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. Read More
Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site December 6, 2011December 6, 2011If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with… Read More