How To Turn a Regular Ad Viral: 11 Creative Billboards Dan Koelsch, November 24, 2009November 23, 2009 It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on a much simpler, one time basis. You drive by them everyday, usually not even noticing them, until someone decides to do something a bit interesting. Yes, I’m talking about creative billboards. The Huffington Post has a list of 11 Billboards that truely stand out, which include the ones for Kill Bill 2 and Law & Order seen below. Check out the article for the other non-entertainment ones. The list of course neglects the great District 9 billboards we saw this summer, but nonetheless, these are really cool. We sometimes forget viral is really about getting people to notice and talk about the advertising, and that’s what these billboards do, even if it its for something as boring as insurance. Viral Marketing
Hollywood Reporter District 9 Review – Big Spoilers! July 30, 2009July 30, 2009If you don’t like spoilers, don’t even bother reading this post. The Hollywood Reporter has already posted a review of District 9 (the first one ever to my knowledge). Their review is very positive, and here is how they sum up their response: Bottom Line: A genuinely original science fiction… Read More
Help “Carrie” Flex Her Mind And Hone Her Telekinetic Abilities June 26, 2013Carrie White is a gifted teenage girl, but she is just begining to develop her special ability for telekinesis; the ability that allows her to move objects of all shapes and sizes by “flexing” her mind. She will need help though, and that’s where you come in. Will you be… Read More
Google Hires “Pokémon” Masters! June 17, 2014June 17, 2014Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master… Read More