Advertisers Lose Grip on Reality Iain Welford, November 26, 2009November 26, 2009 As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more companies are looking to dip their toes. For those who haven’t seen augmented reality before, this uses a photographic device, such as a webcam, to take a picture of a everyday scene and layer a static or moving image over it which you can then control. The best use I have seen of this so far is Eye Pet for the PlayStation 3. Take a look at the video below to get an idea of the potential this shows. We’ve already reported Star Trek and Transformers 2 trying this out and have recently found out that Avatar and Coke Zero have also teamed up to produce special edition cans which show one of the new air-support vehicles following the can when shown to a Webcam. This new kind of advertising makes the kind of scenes seen films like Minority Report seem tantalizingly close and the British paper, The Telegraph, reports that the budget for advertising using this method is set to jump from $6 million spent this year to over $200 million in the next five. Big Companies are seeing huge potential here, with Coca-Cola spending on Avatar and also McDonald’s creating a “McWorld” on-line using special vouchers found in happy meals. For more practical applications fo augmented reality, look no further than the iPhone. New apps designed for travellers use the iphones camera in conjunction with the built-in GPS to show real time data layered over video from the camera. Imagine a more advanced jet fighter hud where you have a clear screen and the information layered over it and you have the picture. Or you could watch the video below of a commuter testing it out in Tokyo. I’m sure you will agree, the potential is astounding, especially for 2012-type real world pick-ups. This was only available to U.S. residents, but using this technology to find things and unlock rewards online could be done all over the world by downloading an App. I hope to see better use of this in viral campaigns. It seems to me that the two are a great fit for each other! Have you had any experience of these apps yourself, and if not, is this something you would try? Join the debate below, or visit our forums. Viral Marketing Avatar
“Apollo 18″ Gets Teaser Poster and Possible Viral Video November 24, 2010October 18, 2011Did you know that there was secret mission to the moon that happened after Apollo 17? Well, that’s the premise of producer Timur Bekmambetov’s Apollo 18, which speculates that the reason it was secret is because we found (presumably violent) aliens. Yesterday brought us not only the first official teaser… Read More
The Office: New Viral Website and “Subtle Sexuality” Clip November 6, 2009I don’t know about you, but ever since I posted the “Male Prima Donna” music video last week, I can’t get the song out of my head! The music video was part of the new webisodes for The Office, with Erin and Kelly creating a girl group called “Subtle Sexuality”,… Read More
Fused Film News: Last Week in Review August 31, 2009August 31, 2009The Big Stuff A better week in the land of film news and some TV, first off, Fused Film has a new Associate Editor, Will Melton, joins the family (read More on him here). Secondly, sorry this post is a little late from us, it has been a hectic weekend… Read More