Disney Shakeups May Affect Future Marketing Alex Gerage, November 26, 2009November 26, 2009 It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new era of film and marketing decisions. To get a breakdown of who is gone and the broad implications of Ross’ moves, I suggest reading the entire article for yourself. What concerns us viral fans though are the comments Ross made about the studio’s marketing techniques:“In meetings with producers, filmmakers and agents, Ross attacked the industry custom of spending $40 million on a TV advertising blitz two weeks before a film’s opening, rather than enlisting more targeted campaigns that harness social networks and the broader Web. “If Ross gets his way, we may be seeing significantly more films advertise online than ever before. This hopefully includes more drawn out viral campaigns. I think it’s easy to forget that Disney is much more than a movie studio and theme park. It’s one of the biggest and most influential companies on the planet. Having had the privilege to tour the behind the scenes of Walt Disney World in Orlando a few years back, I’ve seen how Disney is a company like any other. Lots of offices. Lots of non-costumed workers. Like any successful, major corporation, there will be politicking and drama over its future. That is clearly what’s happening now, and everyone should keep an eye on Disney’s decisions over the coming months. Not only will they affect some of our favorite properties, but it seems there’s the potential to create a more viral friendly industry. Have any thoughts on the matter? Let us know below. Viral Marketing
District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay August 6, 2009August 6, 2009On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous… Read More
Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites October 6, 2014October 6, 2014It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have… Read More
Help Kickstart a “Grimm Fairy Tales” Animated Series March 21, 2012March 21, 2012Zenescope Entertainment’s flagship comic book series, Grimm Fairy Tales is nearing it’s 75th issue. The series is the longest running, independent color comic being published today. Seeing how successful the series is, Zenescope wants to take Grimm Fairy Tales to the next level, making it more than a comic book…. Read More