The Crazies: A Viral Update Scott Caldwell, November 29, 2009November 29, 2009 Wow. It was just the other day I was writing about how there was nothing happening on the viral site for The Crazies remake. Well, things change. Not only did we get a list of representatives for the community of Ogden Marsh, IA and a sweet deal on a car wash, but we also have two new sites to take a look at. Dakon/Pendrill Chemical Corporation – Pretty self explanatory about what this place does. One particular note is the fact that they have a login for employees, similar to what we saw during the 2012 campaign and Aerospace Robotics company. Looking forward to a hack and seeing what this place is holding. If you enter a username and/or password incorrectly three times, you are locked out, but if you quickly click a link above, you are listed as “Patrick”, with 2 messages, and a 4 character login. So far, I’ve failed (it’s not Iowa). Save Ogden Marsh Blogspot – These are always a fun addition to a viral campaign. Helps the viewer / follower feel a bit more involved in what’s happening. This will more than likely be the site to keep an eye on being that they are the one’s with something to say. They also have a Twitter account, with @SaveOgdenMarsh, and similar to Surrogates, it compiles actual information as opposed to feeding you made up lines. Makes it feel a little bit closer to home. Makes you feel an actual fear. And, according to the wildly trusted IMDB, there is no “Kim Jonson” in the list. Maybe our Jamie Lascano of Cloverfield days? It looks like this film is all viral for George A. Romero’s remake. In more than one way. Yes, I went there. The Crazies is set for release on February 26, 2010 Viral Marketing 2012CloverfieldSurrogatesThe Crazies
NBC Launches “Comedy Playground Initiative” To Help With Their Comedy Lineup April 9, 2014After a string – a very long string to be exact – of failing sitcoms, NBC is looking for some new talent to revive their one great staple, and they are looking to you to create it. The crowd sourcing initiative is being called the NBC Comedy Playground Initiative is… Read More
“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” March 4, 2013October 7, 2013What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More