The Crazies: A Viral Update Scott Caldwell, November 29, 2009November 29, 2009 Wow. It was just the other day I was writing about how there was nothing happening on the viral site for The Crazies remake. Well, things change. Not only did we get a list of representatives for the community of Ogden Marsh, IA and a sweet deal on a car wash, but we also have two new sites to take a look at. Dakon/Pendrill Chemical Corporation – Pretty self explanatory about what this place does. One particular note is the fact that they have a login for employees, similar to what we saw during the 2012 campaign and Aerospace Robotics company. Looking forward to a hack and seeing what this place is holding. If you enter a username and/or password incorrectly three times, you are locked out, but if you quickly click a link above, you are listed as “Patrick”, with 2 messages, and a 4 character login. So far, I’ve failed (it’s not Iowa). Save Ogden Marsh Blogspot – These are always a fun addition to a viral campaign. Helps the viewer / follower feel a bit more involved in what’s happening. This will more than likely be the site to keep an eye on being that they are the one’s with something to say. They also have a Twitter account, with @SaveOgdenMarsh, and similar to Surrogates, it compiles actual information as opposed to feeding you made up lines. Makes it feel a little bit closer to home. Makes you feel an actual fear. And, according to the wildly trusted IMDB, there is no “Kim Jonson” in the list. Maybe our Jamie Lascano of Cloverfield days? It looks like this film is all viral for George A. Romero’s remake. In more than one way. Yes, I went there. The Crazies is set for release on February 26, 2010 Viral Marketing 2012CloverfieldSurrogatesThe Crazies
Word of Mouth Viral: The Haiti Relief Efforts January 28, 2010October 18, 2011On January 13th, 2010 the small island of Haiti was devastated. Right before 5:00 PM, a magnitude 7.0 earthquake shook Haiti to it’s core. The earthquake caused massive damage and left thousands of Haitians homeless, and hundreds of thousands dead. Almost instantly, the popular social networking website Twitter was flooded… Read More
Return of the Super 8 Secret (Updated) November 15, 2011November 15, 2011This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8…. Read More
Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever February 27, 2012February 27, 2012On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J…. Read More