The Crazies: A Viral Update Scott Caldwell, November 29, 2009November 29, 2009 Wow. It was just the other day I was writing about how there was nothing happening on the viral site for The Crazies remake. Well, things change. Not only did we get a list of representatives for the community of Ogden Marsh, IA and a sweet deal on a car wash, but we also have two new sites to take a look at. Dakon/Pendrill Chemical Corporation – Pretty self explanatory about what this place does. One particular note is the fact that they have a login for employees, similar to what we saw during the 2012 campaign and Aerospace Robotics company. Looking forward to a hack and seeing what this place is holding. If you enter a username and/or password incorrectly three times, you are locked out, but if you quickly click a link above, you are listed as “Patrick”, with 2 messages, and a 4 character login. So far, I’ve failed (it’s not Iowa). Save Ogden Marsh Blogspot – These are always a fun addition to a viral campaign. Helps the viewer / follower feel a bit more involved in what’s happening. This will more than likely be the site to keep an eye on being that they are the one’s with something to say. They also have a Twitter account, with @SaveOgdenMarsh, and similar to Surrogates, it compiles actual information as opposed to feeding you made up lines. Makes it feel a little bit closer to home. Makes you feel an actual fear. And, according to the wildly trusted IMDB, there is no “Kim Jonson” in the list. Maybe our Jamie Lascano of Cloverfield days? It looks like this film is all viral for George A. Romero’s remake. In more than one way. Yes, I went there. The Crazies is set for release on February 26, 2010 Viral Marketing 2012CloverfieldSurrogatesThe Crazies
Find Out If You Are Expendable June 19, 2010The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
Viral Marketing Viral Marketing: The beginning August 24, 2009September 23, 2024As this is my first article for MovieViral, I thought that I would introduce myself and explain why I love the subtle marketing campaign that is viral. For me, the definition of viral marketing is an advertising campaign that introduces an idea of what a film (or product) is about… Read More