What Makes an Ad Campaign a Success? Viral, of Course Iain Welford, December 4, 2009 Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth! A small business lives and dies on word of mouth, friends passing on good impressions to their social network and them passing on to their friends etc. That old adage, “get good service you’ll tell one person, get bad service, you’ll tell ten” is true, and now with the successful integration of online social networking such as Facebook and Twitter into society, it’s all too easy to pass on a good experience. Science Daily believes it is this motivation that creates a great online campaign, the motivation to share it with other people as something they will enjoy. These are the findings of a study held by the Simon Fraser University. Their paper, Viral Marketing: Motivations to Forward Online Content, has been published online in the Journal of Business Research. The study was designed to find out why people would take an interest in certain things and more importantly, what motivated them to forward it on through an e-mail of social network. They surveyed 582 heavy internet users in order to find out and it seems their findings where something that we have known all along. No one likes a boring campaign! Aside from this, a prime motivator is the urge to be the first. Their findings showed that people wanted to be the first to know something and the first to pass it on to their friends so as to appear “knowledgeable” and “hip”. What we forward on basically helps people to build up a character image of us, hence the reason we at Movieviral bring you all the good stuff, because we want to be hip! Read the article here to read the “science bit”. So, do you agree with their findings? Seems like a no brainer to me! Your tax dollars hard at work proving the obvious. Comments below, or join the discussion at our forums. Viral Marketing
Super 8: Rocket Poppeteers Website Updates, Accepting Applications July 28, 2010October 18, 2010Following a brief stint at Comic-Con, the Rocket Poppeteers are at it again, this time updating their website and accepting new applications. The website also hints at game (I assume) they’ll release soon, with the home page reading “FLY THE ROCKET SSF1 – COMING SOON“. See some screenshots and more… Read More
Nationwide Repo Men Screenings For Registered Hunters! March 13, 2010March 13, 2010Universal Studios will be hosting multiple screenings of Repo Men for registered Repo Men, in select areas. The Union announced earlier today a list of areas which will be holding the event and how to obtain tickets. It’s described as a training video staring Level 5 Repo Men Remy and… Read More
Viral Video Round Up: Star Trek Into Darkness, This Is The End, The Avengers, And More! May 12, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More