What Makes an Ad Campaign a Success? Viral, of Course Iain Welford, December 4, 2009 Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth! A small business lives and dies on word of mouth, friends passing on good impressions to their social network and them passing on to their friends etc. That old adage, “get good service you’ll tell one person, get bad service, you’ll tell ten” is true, and now with the successful integration of online social networking such as Facebook and Twitter into society, it’s all too easy to pass on a good experience. Science Daily believes it is this motivation that creates a great online campaign, the motivation to share it with other people as something they will enjoy. These are the findings of a study held by the Simon Fraser University. Their paper, Viral Marketing: Motivations to Forward Online Content, has been published online in the Journal of Business Research. The study was designed to find out why people would take an interest in certain things and more importantly, what motivated them to forward it on through an e-mail of social network. They surveyed 582 heavy internet users in order to find out and it seems their findings where something that we have known all along. No one likes a boring campaign! Aside from this, a prime motivator is the urge to be the first. Their findings showed that people wanted to be the first to know something and the first to pass it on to their friends so as to appear “knowledgeable” and “hip”. What we forward on basically helps people to build up a character image of us, hence the reason we at Movieviral bring you all the good stuff, because we want to be hip! Read the article here to read the “science bit”. So, do you agree with their findings? Seems like a no brainer to me! Your tax dollars hard at work proving the obvious. Comments below, or join the discussion at our forums. Viral Marketing
Van Damme’s “The Expendables 2” Villain Has A Tumblr July 3, 2012Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump. Read More
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Watch Four Minutes of “Green Lantern” Footage Screened at WonderCon April 2, 2011After getting positive buzz from screening 10 minutes of the upcoming superhero movie Green Lantern at both CinemaCon and WonderCon this week, Warner Bros. has decided to keep fans happy by releasing four minutes of that footage online. Download it in HD from Apple, or click through to see it… Read More