12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
Viral Marketing “After Earth” Shows Us How Famous Landmarks Decay Over A Thousand Years May 5, 2013 Have you ever wanted to know what would happen to the world’s most well-known landmarks if humans weren’t there to take care of them? Well, the upcoming film After Earth shows us the decaying result of our absence. See after the break what Mother Nature does to places like the… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010 Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
CBS Wants To Give You $5,000 For Your Horatio Impression! January 25, 2010January 25, 2010 CBS’s hit show CSI has spawned off two spin-offs so far. If there is one thing that we can say the network’s CSI: Miami has left behind as an enternal legacy, it’s the extremely cheesy openers featuring Horatio Caine (played meticiously by David Caruso). Why are they so memorable? Well,… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA . I kept being told it was for Samsung until we had almost finished it.