Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

12 Days of Viral – DAY ONE

Scott Caldwell, December 13, 2009December 13, 2009

On the first day of viral, my movie gave to me…..


A trailer without a title.


This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date.





So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins.


As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie.


Viral Marketing Cloverfield

Post navigation

Previous post
Next post

Related Posts

Video of Static Precedes “Man of Steel” Website [Updated]

April 12, 2013April 12, 2013

The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break.

Read More

You’re Needed For “Mission Icefly”!

June 18, 2011July 1, 2011

As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,…

Read More

LOST: Book Oceanic Flights and Are There Too Many Questions To Answer?

January 28, 2010January 28, 2010

ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to  viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and…

Read More

Comments (14)

  1. Dan Koelsch says:
    December 13, 2009 at 2:09 pm

    Awesome

  2. Deadpool says:
    December 13, 2009 at 3:04 pm

    (spoilers) Practically impossible to determine it was a baby all this time.

  3. cynic710 says:
    December 14, 2009 at 5:47 am

    awesome article

  4. Pingback: 12 Days of Viral – DAY TWO | MovieViral.com
  5. CuriousApe says:
    December 14, 2009 at 8:07 am

    I made the French language fake news viral.
    http://www.youtube.com/watch?v=XXZW73nv9zA .

    I kept being told it was for Samsung until we had almost finished it.

  6. Pingback: 12 Days of Viral – DAY THREE | MovieViral.com
  7. Pingback: 12 Days of Viral – DAY FOUR | MovieViral.com
  8. Pingback: 12 Days of Viral – DAY FIVE | MovieViral.com
  9. Pingback: 12 Days of Viral – DAY SIX | MovieViral.com
  10. Pingback: 12 Days of Viral – DAY SEVEN | MovieViral.com
  11. Pingback: 12 Days of Viral – DAY EIGHT | MovieViral.com
  12. Pingback: 12 Days of Viral – DAY NINE | MovieViral.com
  13. Pingback: 12 Days of Viral – DAY TEN | MovieViral.com
  14. Pingback: 12 Days of Viral – DAY TWELVE | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.