12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
Tron Legacy Sequel Already In Production April 7, 2010June 6, 2010A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are… Read More
Tron Soundtrack Daft Punk Poster Revealed October 20, 2010After a delay of over a week, the Tron Legacy soundtrack website has revealed the exclusive Daft Punk poster that will ship with the “Delux Pre-Order” package of the album. As most know, Daft Punk produced the entire soundtrack and score for the film. See the glow-in-the-dark poster after the… Read More
Exclusive: Watch Partial Walkthrough of the “Godzilla Encounter” At Comic-Con! July 18, 2013July 18, 2013Last night, Joshua and I got to go into the Godzilla Encounter at SDCC. We were encouraged to take photos with the special app released for use inside of the experience to unlock special information about Godzilla’s history. However, I had the great idea to do a video, but as… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA .I kept being told it was for Samsung until we had almost finished it.