12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
New Clip Added To “Super 8” Editing Room Viral Site March 21, 2011March 22, 2011There is a new update to the piecemeal clip on S8editingroom.com, and while it doesn’t show much, it very well could right before the film is released. Take a look for yourselves. Read More
Tron Legacy: Flynn Lives Members Get Package For Finding Sam, Killing Recognizers May 1, 2010May 1, 2010The countdown to Space Paranoids Online is still going, and while you watch the time tick away, you may have shot down a few Recognizers in the process. As we reported, shooting down 99 of the tank-like vehicles gives you an achievement on Flynn Lives, if you are a member…. Read More
Canadian Time Travel Television Show “Continuum” Has In-Depth ARG May 30, 2012May 29, 2012Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA .I kept being told it was for Samsung until we had almost finished it.