Inception: First Viral Site and Poster Revealed Iain Welford, December 15, 2009June 12, 2010 A LONG time ago, back in August, we wrote about Inception, Chrisopher Nolan’s next project after The Dark Knight. One visit to the website and it was obvious that Nolan and the producers had figured that Viral was again the way to go. For the longest time that spinning top just kept on spinning, but when you visit today, you will see the top lose inertia and fall over. Perhaps a bit simpler than we would have liked, but wait till you see what is next. Clicking on the fallen top will take you to the first viral website with the phrase “Your mind is the scene of the crime”. There are 4 windows on the website with only one being filled at the moment by the spinning top. Clicking on the first window will take you to a Devilish Maze mini-game.The new movie poster is the prize for completing the game. It’s a pretty good start, and i’m sure on past pedigree this will be one of THE virals to watch in 2010. What do you think of the poster and the start of the viral? comment below or join the discusison in our forums. Viral Marketing Inception
The Bourne Legacy: New Dead Drop Mission for “Operation Intel” August 3, 2012Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. Read More
Viral Review: The Crazies March 2, 2010March 2, 2010Back when the trailer for The Crazies was released, there was a link at the end of the clip, pointing everyone towards OgdenMarsh.com. From that point on, all eyes were on this campaign. But why? What was making this one different from all the rest? Well, for starters, it’s a… Read More
ARGs & Campaigns Solve Equation On “Let Me In” Viral Site To Get Prize September 9, 2010October 18, 2011The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to… Read More