Inception: First Viral Site and Poster Revealed Iain Welford, December 15, 2009June 12, 2010 A LONG time ago, back in August, we wrote about Inception, Chrisopher Nolan’s next project after The Dark Knight. One visit to the website and it was obvious that Nolan and the producers had figured that Viral was again the way to go. For the longest time that spinning top just kept on spinning, but when you visit today, you will see the top lose inertia and fall over. Perhaps a bit simpler than we would have liked, but wait till you see what is next. Clicking on the fallen top will take you to the first viral website with the phrase “Your mind is the scene of the crime”. There are 4 windows on the website with only one being filled at the moment by the spinning top. Clicking on the first window will take you to a Devilish Maze mini-game.The new movie poster is the prize for completing the game. It’s a pretty good start, and i’m sure on past pedigree this will be one of THE virals to watch in 2010. What do you think of the poster and the start of the viral? comment below or join the discusison in our forums. Viral Marketing Inception
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More
Editorial: Why Sony has done everything right June 17, 2009January 16, 2010If you haven’t read it yet, I suggest you check out Matt’s article entitled “Why can’t Sony do anything right?“. Now, as I do respect Matt’s opinion, I would just like to take a few minutes and explain why he’s wrong. Now even though I think Matt is wrong about his… Read More
“RoboCop” Viral Marketing Review February 17, 2014February 17, 2014Even before RoboCop hit theaters, many were questioning if it was a good idea to release a remake of the Paul Verhoeven classic that sought to satirize societies’ obsession with violence, sex, and other vices. Though the remake has garnered mixed reviews, it could have been much worse without a… Read More