Inception: First Viral Site and Poster Revealed Iain Welford, December 15, 2009June 12, 2010 A LONG time ago, back in August, we wrote about Inception, Chrisopher Nolan’s next project after The Dark Knight. One visit to the website and it was obvious that Nolan and the producers had figured that Viral was again the way to go. For the longest time that spinning top just kept on spinning, but when you visit today, you will see the top lose inertia and fall over. Perhaps a bit simpler than we would have liked, but wait till you see what is next. Clicking on the fallen top will take you to the first viral website with the phrase “Your mind is the scene of the crime”. There are 4 windows on the website with only one being filled at the moment by the spinning top. Clicking on the first window will take you to a Devilish Maze mini-game.The new movie poster is the prize for completing the game. It’s a pretty good start, and i’m sure on past pedigree this will be one of THE virals to watch in 2010. What do you think of the poster and the start of the viral? comment below or join the discusison in our forums. Viral Marketing Inception
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More
“Man of Steel” Facebook Page Debuts New Superman Logo March 29, 2012Briefly: Zack Snyder’s Superman film Man of Steel has finally earned some followers to its Facebook page today, as the page debuted a new logo for Supes as part of their cover image (seen above). The film’s theatrical release of June 14th, 2013 is still over a year away, but… Read More
Exclusive Interview: “They’re Here” Revealed (Audio) October 12, 2010October 15, 2010Now that the viral campaign for They’re Here has wrapped up, and the big secret is out of the bag, you may still have some questions. Hopefully we can help you answer them with an exclusive interview with one of the men behind the campaign. OneKind Movement Builder Martin Keane… Read More