Golden Globes Announced, District 9 and Sherlock Holmes Get Nominations Alex Gerage, December 16, 2009December 16, 2009 The nominations for this year’s Golden Globes were announced yesterday. Without surprise, the same actors who seemingly are nominated every year for their work are represented again. Only this time, it appears one nomination for Meryl Streep wasn’t enough. And Rob Marshall’s musical, Nine, managed just five nominations. You would figure a film whose sole purpose appears to be winning awards would at least lead in nominations (Up In The Air had six). But I digress, it appears my resentment for Marshall’s previous musical, Chicago, and the mockery of the 2002 Academy Awards hasn’t been fully suppressed. To see a full list of the nominees, click here. Ranting aside, arguably the best news to emerge from today’s nominations is that Neill Blomkamp is in the running for Best Original Screenplay for District 9. In addition, Robert Downey Jr. was nominated in Best Actor in a Comedy or Musical for Sherlock Holmes, and Avatar was nominated for four awards, including Best Picture and Director. Although few have seen the latter two films, I think today’s news bodes well for their public reception (although I can’t stray too far from my above stance that most award shows are a joke). The fact is though that if successful films are employing viral marketing, then we are more likely to see viral campaigns with more films in the future. That’s good news for us. Do you have any reactions to the nominations? Think District 9’s chances of garnering Oscar attention has improved? Let us know by leaving some comments. Viral Marketing AvatarDistrict 9Sherlock Holmes
The Last Exorcism Brings Scares On Chatroulette August 19, 2010May 12, 2011The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More