Golden Globes Announced, District 9 and Sherlock Holmes Get Nominations Alex Gerage, December 16, 2009December 16, 2009 The nominations for this year’s Golden Globes were announced yesterday. Without surprise, the same actors who seemingly are nominated every year for their work are represented again. Only this time, it appears one nomination for Meryl Streep wasn’t enough. And Rob Marshall’s musical, Nine, managed just five nominations. You would figure a film whose sole purpose appears to be winning awards would at least lead in nominations (Up In The Air had six). But I digress, it appears my resentment for Marshall’s previous musical, Chicago, and the mockery of the 2002 Academy Awards hasn’t been fully suppressed. To see a full list of the nominees, click here. Ranting aside, arguably the best news to emerge from today’s nominations is that Neill Blomkamp is in the running for Best Original Screenplay for District 9. In addition, Robert Downey Jr. was nominated in Best Actor in a Comedy or Musical for Sherlock Holmes, and Avatar was nominated for four awards, including Best Picture and Director. Although few have seen the latter two films, I think today’s news bodes well for their public reception (although I can’t stray too far from my above stance that most award shows are a joke). The fact is though that if successful films are employing viral marketing, then we are more likely to see viral campaigns with more films in the future. That’s good news for us. Do you have any reactions to the nominations? Think District 9’s chances of garnering Oscar attention has improved? Let us know by leaving some comments. Viral Marketing AvatarDistrict 9Sherlock Holmes
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
2012: Soren Ulfert Needs Your Help Hacking into the IHC! September 29, 2009September 29, 2009Looks like Soren Ulfert, formerly of the IHC, has finally found a purpose to his life after being abruptly fired from his position as Communications Director. As we reported before, Mr. Ulfert created his own blog, where he has now posted a new video, titled “Wheels Within Wheels“, after trying… Read More
Classic Viral: Anchorman’s Sex Panther Cologne January 2, 2010July 18, 201060% of the time, it works every time. For those Anchorman fans out there, you may remember the horrendously funny Sex Panther cologne used by Brian Fantana (Paul Rudd). It was a small bit in the movie, but it has gained a lot of traction in the fan world, as… Read More