Golden Globes Announced, District 9 and Sherlock Holmes Get Nominations Alex Gerage, December 16, 2009December 16, 2009 The nominations for this year’s Golden Globes were announced yesterday. Without surprise, the same actors who seemingly are nominated every year for their work are represented again. Only this time, it appears one nomination for Meryl Streep wasn’t enough. And Rob Marshall’s musical, Nine, managed just five nominations. You would figure a film whose sole purpose appears to be winning awards would at least lead in nominations (Up In The Air had six). But I digress, it appears my resentment for Marshall’s previous musical, Chicago, and the mockery of the 2002 Academy Awards hasn’t been fully suppressed. To see a full list of the nominees, click here. Ranting aside, arguably the best news to emerge from today’s nominations is that Neill Blomkamp is in the running for Best Original Screenplay for District 9. In addition, Robert Downey Jr. was nominated in Best Actor in a Comedy or Musical for Sherlock Holmes, and Avatar was nominated for four awards, including Best Picture and Director. Although few have seen the latter two films, I think today’s news bodes well for their public reception (although I can’t stray too far from my above stance that most award shows are a joke). The fact is though that if successful films are employing viral marketing, then we are more likely to see viral campaigns with more films in the future. That’s good news for us. Do you have any reactions to the nominations? Think District 9’s chances of garnering Oscar attention has improved? Let us know by leaving some comments. Viral Marketing AvatarDistrict 9Sherlock Holmes
Viral Video For “Carrie” Catches Telekinetic Experience At Coffee Shop October 7, 2013Sony Pictures’ remake of the horror classic Carrie opens in theaters on October 18th, and it looks like the studio is trying to make one last viral marketing push. A viral video was released today where a prank is set up to make it look like a girl in a… Read More
Oddly Timed “Captain America” Promotion Offers You A S.H.I.E.L.D. Badge For Free April 18, 2014So you saw Captain America: The Winter Soldier. You have been keeping up with Agents of S.H.I.E.L.D. You know the Marvel Cinematic Universe has been going through some pretty big changes lately. You might be a little perplexed then to learn about a promotion running now between Marvel and CafePress…. Read More
Michel Gondry Directs Jimmy Kimmel Live January 15, 2011As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch… Read More