Golden Globes Announced, District 9 and Sherlock Holmes Get Nominations Alex Gerage, December 16, 2009December 16, 2009 The nominations for this year’s Golden Globes were announced yesterday. Without surprise, the same actors who seemingly are nominated every year for their work are represented again. Only this time, it appears one nomination for Meryl Streep wasn’t enough. And Rob Marshall’s musical, Nine, managed just five nominations. You would figure a film whose sole purpose appears to be winning awards would at least lead in nominations (Up In The Air had six). But I digress, it appears my resentment for Marshall’s previous musical, Chicago, and the mockery of the 2002 Academy Awards hasn’t been fully suppressed. To see a full list of the nominees, click here. Ranting aside, arguably the best news to emerge from today’s nominations is that Neill Blomkamp is in the running for Best Original Screenplay for District 9. In addition, Robert Downey Jr. was nominated in Best Actor in a Comedy or Musical for Sherlock Holmes, and Avatar was nominated for four awards, including Best Picture and Director. Although few have seen the latter two films, I think today’s news bodes well for their public reception (although I can’t stray too far from my above stance that most award shows are a joke). The fact is though that if successful films are employing viral marketing, then we are more likely to see viral campaigns with more films in the future. That’s good news for us. Do you have any reactions to the nominations? Think District 9’s chances of garnering Oscar attention has improved? Let us know by leaving some comments. Viral Marketing AvatarDistrict 9Sherlock Holmes
USA Network’s “Psych” Launches Ambitious Social Media Game for New Season October 1, 2011January 10, 2012Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past… Read More
Play The Online “Battle: Los Angeles” Game “Unseen Enemy” January 25, 2011While we wait for the countdown to end on the Unidentified Enemy viral website for Battle: Los Angeles, we’ve found a fun way to pass the time. Sony has released an online game set in the BLA world titled “Unseen Enemy”. Read More
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More