Golden Globes Announced, District 9 and Sherlock Holmes Get Nominations Alex Gerage, December 16, 2009December 16, 2009 The nominations for this year’s Golden Globes were announced yesterday. Without surprise, the same actors who seemingly are nominated every year for their work are represented again. Only this time, it appears one nomination for Meryl Streep wasn’t enough. And Rob Marshall’s musical, Nine, managed just five nominations. You would figure a film whose sole purpose appears to be winning awards would at least lead in nominations (Up In The Air had six). But I digress, it appears my resentment for Marshall’s previous musical, Chicago, and the mockery of the 2002 Academy Awards hasn’t been fully suppressed. To see a full list of the nominees, click here. Ranting aside, arguably the best news to emerge from today’s nominations is that Neill Blomkamp is in the running for Best Original Screenplay for District 9. In addition, Robert Downey Jr. was nominated in Best Actor in a Comedy or Musical for Sherlock Holmes, and Avatar was nominated for four awards, including Best Picture and Director. Although few have seen the latter two films, I think today’s news bodes well for their public reception (although I can’t stray too far from my above stance that most award shows are a joke). The fact is though that if successful films are employing viral marketing, then we are more likely to see viral campaigns with more films in the future. That’s good news for us. Do you have any reactions to the nominations? Think District 9’s chances of garnering Oscar attention has improved? Let us know by leaving some comments. Viral Marketing AvatarDistrict 9Sherlock Holmes
Avatar Enters Viral World September 17, 2009September 20, 2009It was bound to happen. James Cameron’s Avatar, the much hyped and recently maligned sci-fi epic, has launched its first viral site called avtr.com. The viral appears to be the main page of the “Avtr Project,” a product of the Resource Development Administration. According to the site, they have set… Read More
Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere June 12, 2011June 12, 2011Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca… Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More