$300 YouTube Video Lands Filmmaker a $30 Million Movie Deal Dan Koelsch, December 19, 2009December 19, 2009 How’s this for the power of the Internet? Federico Alvarez, a Uraguayan filmmaker, posted a video on YouTube in early November titled “Ataque de Panico” (Panic Attack), and within days received a slue of offers from Hollywood studios to make a feature length film. He eventually settled with Ghost House Pictures, which is run by Sam Raimi, for a cool $30 million. Check out the giant-robot short below, which was surprisingly made for only $300! Apparently this isn’t that new of news, but I just found out about it thanks to Mashable. The sci-fi film Alvarez is going to do is to be set in Uruguay and Argentina, and won’t be based on his YouTube short. If this sounds familiar, you may remember Neill Blomkamp getting a similar start in the industry, and the similarity hasn’t escaped the industry. Many are already predicting Alvarez to be the next Blomkamp. What do you think of the video? Is Alvarez as good as the hype? Viral Marketing Panic Attack
“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads March 16, 2014March 15, 2014The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time… Read More
Freddy Krueger Wants His MTV (Again!) March 23, 2010March 23, 2010Gather ’round kids. I have a story to tell you. You may not believe this, but a long, long time ago, there were these things called “Music Videos”, and they could be seen all around the world on a station called MTV. I know, I know, “shut up Scott! MTV… Read More
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
^Alot of people were. Nothing about the short video interests me at all, looks awfully alot like SkyCaptain and the World of Tomorrow.
I’m totally bias though because1. It’s a polished Spanish sci-fi, which totally rocks 2. Sky Captain 3. Another short movie turned epic 4. Latino director
Great effects but saying this movie costs only $300 to make is like saying that the $30 textbook you bought to study for your final exam was the price of your college education. It was made using thousands of dollars worth of equipment and the robots were the work of dozens of expensive effects people working for free.