Kick-Ass: New Hit Girl Trailer and Real Life Superheroes Dan Koelsch, December 22, 2009December 22, 2009 I’ll admit that I am one of the few people in my field who is not that excited about Matthew Vaughn’s Kick-Ass. I’ve never read the comic, and the trailers and posters so far have not made me any more a believer. That was until I saw this puppy embedded below, courtesy of Trailer Addict. It’s the red band trailer for “Hit Girl”, a character in the film. It’s definitely worth a look. It the rest of the movie has that same tone and action, I’m in. In other Kick-Ass news, the film taken over the Real Life SuperHeroes homepage, with the customary background and regular ads all being taken up. For those unfamiliar with the website, it basically brings the concept of Kick-Ass to the real world (which is of course why it’s perfect for the film’s advertising). Here’s a blurb from the site about what they do:The Real Life Superheroes is a grassroots movement that works in a fun, exciting, and inspirational fashion to make the world a better place. We are using the iconicism of comic book superheroes to make a difference, inspire others, spread a positive message, and call attention to issues in our communities. The Real Life Superheroes work to make the world a better place by doing civic activities, charity work, public safety patrols, hospital visits, school talks, distributing wanted and missing person fliers, helping the homeless, community clean-ups, and more. From crime fighting to charity work real life superheroes seek to help make a positive difference in their communities. It’s a great concept, and there’s a lot on the site to check out, like events, artwork, videos, and much more. Be sure to head on over there and join the fight! Kick-Ass, about people without powers who choose to be superheroes, is directed by Matthew Vaughn, whose works include Layer Cake and Stardust. The story is an adaptation of Mark Millar’s comic of the same name that is currently in the middle of its first series. The film is set to release on April 16th, 2010. Viral Marketing Kick-Ass
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
Mystery Movie “1952” Could Have Viral Campaign October 19, 2012March 4, 2013Earlier in the year, it was reported that LOST and Prometheus writer Damon Lindelof was working on a sci-fi script with Brad Bird (Mission: Impossible – Ghost Protocol) set to direct. Now we have more details on the mystery project, titled 1952, including the fact that it might have a… Read More
Mouth-Taped-Shut.com: Girl with the Dragon Tattoo Viral Marketing or Just an Early Look? September 6, 2011September 9, 2011As ominously silent as the snow covered entrance to the mansion is in David Fincher’s The Girl with the Dragon Tattoo is, the marketing is mute. We haven’t seen or heard too much from the film outside the suspected leaked red band trailer, the official trailer, and the teaser site… Read More
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