Kick-Ass: New Hit Girl Trailer and Real Life Superheroes Dan Koelsch, December 22, 2009December 22, 2009 I’ll admit that I am one of the few people in my field who is not that excited about Matthew Vaughn’s Kick-Ass. I’ve never read the comic, and the trailers and posters so far have not made me any more a believer. That was until I saw this puppy embedded below, courtesy of Trailer Addict. It’s the red band trailer for “Hit Girl”, a character in the film. It’s definitely worth a look. It the rest of the movie has that same tone and action, I’m in. In other Kick-Ass news, the film taken over the Real Life SuperHeroes homepage, with the customary background and regular ads all being taken up. For those unfamiliar with the website, it basically brings the concept of Kick-Ass to the real world (which is of course why it’s perfect for the film’s advertising). Here’s a blurb from the site about what they do:The Real Life Superheroes is a grassroots movement that works in a fun, exciting, and inspirational fashion to make the world a better place. We are using the iconicism of comic book superheroes to make a difference, inspire others, spread a positive message, and call attention to issues in our communities. The Real Life Superheroes work to make the world a better place by doing civic activities, charity work, public safety patrols, hospital visits, school talks, distributing wanted and missing person fliers, helping the homeless, community clean-ups, and more. From crime fighting to charity work real life superheroes seek to help make a positive difference in their communities. It’s a great concept, and there’s a lot on the site to check out, like events, artwork, videos, and much more. Be sure to head on over there and join the fight! Kick-Ass, about people without powers who choose to be superheroes, is directed by Matthew Vaughn, whose works include Layer Cake and Stardust. The story is an adaptation of Mark Millar’s comic of the same name that is currently in the middle of its first series. The film is set to release on April 16th, 2010. Viral Marketing Kick-Ass
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Late Night Feud Story Revived By 60 Minutes Interview and White House Correspondents Dinner May 3, 2010May 3, 2010It seems this story never goes away. The NBC Late Night Feud that erupted in January made a big comeback this weekend. This year’s annual White House Correspondents Association Dinner had on Jay Leno as a guest speaker, and the President himself cracked some jokes about the situation. Also, 60… Read More
“The Hunger Games” Viral Knows Who You Are August 29, 2011August 30, 2011Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you… Read More
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