Kick-Ass: New Hit Girl Trailer and Real Life Superheroes Dan Koelsch, December 22, 2009December 22, 2009 I’ll admit that I am one of the few people in my field who is not that excited about Matthew Vaughn’s Kick-Ass. I’ve never read the comic, and the trailers and posters so far have not made me any more a believer. That was until I saw this puppy embedded below, courtesy of Trailer Addict. It’s the red band trailer for “Hit Girl”, a character in the film. It’s definitely worth a look. It the rest of the movie has that same tone and action, I’m in. In other Kick-Ass news, the film taken over the Real Life SuperHeroes homepage, with the customary background and regular ads all being taken up. For those unfamiliar with the website, it basically brings the concept of Kick-Ass to the real world (which is of course why it’s perfect for the film’s advertising). Here’s a blurb from the site about what they do:The Real Life Superheroes is a grassroots movement that works in a fun, exciting, and inspirational fashion to make the world a better place. We are using the iconicism of comic book superheroes to make a difference, inspire others, spread a positive message, and call attention to issues in our communities. The Real Life Superheroes work to make the world a better place by doing civic activities, charity work, public safety patrols, hospital visits, school talks, distributing wanted and missing person fliers, helping the homeless, community clean-ups, and more. From crime fighting to charity work real life superheroes seek to help make a positive difference in their communities. It’s a great concept, and there’s a lot on the site to check out, like events, artwork, videos, and much more. Be sure to head on over there and join the fight! Kick-Ass, about people without powers who choose to be superheroes, is directed by Matthew Vaughn, whose works include Layer Cake and Stardust. The story is an adaptation of Mark Millar’s comic of the same name that is currently in the middle of its first series. The film is set to release on April 16th, 2010. Viral Marketing Kick-Ass
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
Piranha 3D Footage Needs To Be Taken Down July 31, 2010September 3, 2010You would think that a title like that would proclaim my love for new footage and excitement, and how bootlegged footage like the one from Thor, or the phony tracks from Tron: Legacy should have no place in this world. One can also look at that statement to remove the… Read More
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