The Boondock Saints: 10 Year Anniversary Scott Caldwell, December 23, 2009December 23, 2009 They say the best form of viral is word of mouth. Long before money was spent on creating campaigns and websites, the best way to get people to know about your movie was to make a movie that people wanted to know about. A film that people wanted to talk about. A film that people WANTED to tell their friends about. A film that earned the title of a cult classic. 10 years ago, a film did just that: The Boondock Saints. Troy Duffy’s film, about two brothers who need to clean up the streets of Boston in such a righteous way that it’s far from frowned upon, did just that. A film praised (no pun intended) for its action, its comedy, its writing, and its sheer visual greatness, cleaned up the town known as “old viral” and became a film that many know and love. The sequel, where you can read my review here, continues the story in a way that all fans wanted. Just like the word of mouth that made the first film what it was, and helped the second film make it from limited to nationwide viewing, the Saints are looking to get you to talk the talk and get some more word of their spiritual journey out in celebration of a milestone event. Eventful, the same site that helped spread the word for Paranormal Activity, is being used to spread the “gospel” of the MacManus’ brothers in an effort to bring the original film back to the big screen for its ten year anniversary. Those of you unfamiliar with Eventful, it’s simple. Give them the zip code you are in, that counts as a demand/request, and then, the word of mouth kicks in when you tell your friends. It’s simple. So there you have it. If you want to see a great film, then see The Boondock Saints. If you want to see a great film on the big screen, then get your rope, because you never know when you’ll need it, and click the link below and start demanding! Click here to spread the word And, to follow tradition of of the viral we follow, here’s some lessons straight from the Saints themselves. Viral Marketing The Boondock Saints
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Trailers Weekly: “This Is The End”, “The Conjuring”, “Only God Forgives”, “The Great Gatsby”, & “Carrie” April 6, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for This Is The… Read More
I love these movies! So glad they have kept a solid fan base, or I might never have been introduced. Yeah for the hot bros!
Dumb idea. I’d rather Boondock Saints 2 be extended to more cities for the fans who didn’t get to see it. Some people don’t even know there is a 2.
Well Brian… if you really were a BDS fan you would have realized that they have been wanting to make a second one for 10 years and that at least last summer is when Troy put out the release date.