The Home Alone Twitter Project Dan Koelsch, December 25, 2009December 25, 2009 One of my favorite holiday movies of all time is Home Alone. Whenever I hear “Carol of the Bells”, I always think of that movie. Well, for all those other fans out there, now you can follow the plot of Home Alone on Twitter! Yes, that’s right. Thanks to Twitter’s new list feature, you can see tweets from all the main characters in order of how they would appear in the film. It’s called the Home Alone Twitter Project, and by following the list, you’ll see tweets from 23 characters in the film, including Kevin McCallister and most of the McCallister family, robbers Harry and Marv, and even Ben Marley, the scary old guy with a shovel. Each character has their own twitter account so they can interact, but reading them all under the list allows you to follow the events in the film from beginning to end in real time (it’s over now, so you can actually read the whole thing). The narrative uses modern devices such as Twitpic and YouTube, and even uses Internet lingo such as Harry’s “o_O” tweet. It’s really quite brilliant, so check it out for yourself. I’m crossing my fingers in hopes they do Home Alone 2 next year. Thanks to Slashfilm for the heads up. Viral Marketing Home Alone
What Is Operation Early Bird? December 8, 2011December 8, 2011Yesterday, we reported the start of a viral campaign for The Dark Knight Rises and today we have some major developments! A new CIA transcript and a countdown! Check it out after the jump! Read More
Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release September 28, 2011September 28, 2011Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the… Read More
Bruno, Another Comedy With Viral? June 1, 2009May 3, 2010NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew… Read More