Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Are Holograms the New Augmented Reality?

Dan Koelsch, December 29, 2009

We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we have what may be the new augmented reality: holograms. Now, true holograms like that in Star Wars are not currently a viable marketing tool, as they are expensive and hard to create (see Minority Report for its potential, though). However, new technology is allowing us to experience perspective viewing for the first time, similar to how a hologram would.


What do I mean by “perspective viewing”? It means if you are watching something, then as you move or the object moves, you can actually see the image from different perspectives or angles. Usually, if you watch TV, if you move, the image stays the same. What new technologies, like the accelerometer and compass in the iPhone, do is change what you see depending on its orientation to the viewer. See the two videos below to see what I mean.








The second video is a technology called “Hyper Reality” or “Head Tracking”, and supposedly Apple is interested in using it for displays. Both methods are extremely useful, as they give the viewer a much more immersive experience when watching videos or playing games. You may even noticed the Avatar-like helicopter in the first video. Just imagine playing a game like Avatar where you can actually move your head to see around trees, or move your iPhone to get a better view of the Enterprise from Star Trek. The possibilities seem endless.


What do you think? Are holograms/perspective viewing the wave the future or just a gimmick?

Viral Marketing Avatar

Post navigation

Previous post
Next post

Related Posts

The Crazies: Ogden Marsh Sheriff Login Found!

January 29, 2010February 17, 2010

We’ve received the username and password for the Ogden Marsh Sheriff Department website. The login allows you to listen to logged dispatch calls, in total fifteen calls (one of which has been removed).Get the username and password for the login as well as the transcripts of each call after the jump.

Read More
ARGs & Campaigns

‘American Hustle’ Vinyl For The Movie Fan Hits Stores On Record Store Day!

November 22, 2014November 22, 2014

Film enthusiasts rejoice! Studios are listening to your wishes for certain objects in movies. In a campaign that celebrates the tangibility of music in a digital age, the folks over at Sony music have released a limited edition of the American Hustle soundtrack on glorious vinyl. Seems to be a…

Read More

First “Looper” Mission Reveals New Image, Plus New Viral Website for Maxx Labs

August 22, 2012

As we warned you last week, today was the first Looper Network mission, and the reward was a production image from the film. Get the details after the break.

Read More

Comments (2)

  1. Sage says:
    December 29, 2009 at 3:56 pm

    Slow day?

  2. Thomas Wrobel says:
    December 30, 2009 at 5:13 am

    It always annoyed me how the big videogame markers are completely missing this.
    What Johney Lee demostrates would easily work on all the main games consoles with just the cheapest of add ones (for the Wii that would be a headband and a little wiimote stand…for the rest, a webcam).

    Headtracking is easily, cheap, could be built into first person games with no fuzz and requires no special tv to view it.
    Why arnt we doing this already? Having tried the demos, it really would add a lot.
    Moreso then steroscopic 3d does. (subtle headmovements really help give us a sense of perspective on our enviroment).

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.