Are Holograms the New Augmented Reality? Dan Koelsch, December 29, 2009 We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we have what may be the new augmented reality: holograms. Now, true holograms like that in Star Wars are not currently a viable marketing tool, as they are expensive and hard to create (see Minority Report for its potential, though). However, new technology is allowing us to experience perspective viewing for the first time, similar to how a hologram would. What do I mean by “perspective viewing”? It means if you are watching something, then as you move or the object moves, you can actually see the image from different perspectives or angles. Usually, if you watch TV, if you move, the image stays the same. What new technologies, like the accelerometer and compass in the iPhone, do is change what you see depending on its orientation to the viewer. See the two videos below to see what I mean. The second video is a technology called “Hyper Reality” or “Head Tracking”, and supposedly Apple is interested in using it for displays. Both methods are extremely useful, as they give the viewer a much more immersive experience when watching videos or playing games. You may even noticed the Avatar-like helicopter in the first video. Just imagine playing a game like Avatar where you can actually move your head to see around trees, or move your iPhone to get a better view of the Enterprise from Star Trek. The possibilities seem endless. What do you think? Are holograms/perspective viewing the wave the future or just a gimmick? Viral Marketing Avatar
2012: Chicago Drop Location Findings October 9, 2009October 10, 2009For those following the 2012 viral campaign and the IHC conspiracy subplot, we’ve got a good update for you. Thanks to member Lightning257 of the unfiction forum, we now have the information from the Chicago drop location. They picked up the package and it had a coded memo and flash… Read More
New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign February 18, 2012March 21, 2012Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? Read More
Satiate Your Appetite With These Yummy Games From “Cloudy with a Chance of Meatballs 2” July 16, 2013Hungry for something to tide you over until September 27th, when the sequel to the delectable 2009 animated family film, Cloudy with a Chance of Meatballs is released? Well, you might want to try out this trio of games featuring the new film’s appetizing new critters, the Foodimals! Find out… Read More
It always annoyed me how the big videogame markers are completely missing this. What Johney Lee demostrates would easily work on all the main games consoles with just the cheapest of add ones (for the Wii that would be a headband and a little wiimote stand…for the rest, a webcam).Headtracking is easily, cheap, could be built into first person games with no fuzz and requires no special tv to view it. Why arnt we doing this already? Having tried the demos, it really would add a lot. Moreso then steroscopic 3d does. (subtle headmovements really help give us a sense of perspective on our enviroment).