Are Holograms the New Augmented Reality? Dan Koelsch, December 29, 2009 We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we have what may be the new augmented reality: holograms. Now, true holograms like that in Star Wars are not currently a viable marketing tool, as they are expensive and hard to create (see Minority Report for its potential, though). However, new technology is allowing us to experience perspective viewing for the first time, similar to how a hologram would. What do I mean by “perspective viewing”? It means if you are watching something, then as you move or the object moves, you can actually see the image from different perspectives or angles. Usually, if you watch TV, if you move, the image stays the same. What new technologies, like the accelerometer and compass in the iPhone, do is change what you see depending on its orientation to the viewer. See the two videos below to see what I mean. The second video is a technology called “Hyper Reality” or “Head Tracking”, and supposedly Apple is interested in using it for displays. Both methods are extremely useful, as they give the viewer a much more immersive experience when watching videos or playing games. You may even noticed the Avatar-like helicopter in the first video. Just imagine playing a game like Avatar where you can actually move your head to see around trees, or move your iPhone to get a better view of the Enterprise from Star Trek. The possibilities seem endless. What do you think? Are holograms/perspective viewing the wave the future or just a gimmick? Viral Marketing Avatar
“Project Almanac” Flyers Signal Secret Screening At Comic-Con July 24, 2014July 24, 2014If you just so happen to be over at the San Diego Comic-Con, you have seen a couple of flyers for the found footage time traveling thriller Project Almanac. Though the film has gone through various title changes, the premise of the film has stayed the same. Project Almanac follows… Read More
Possible Viral For Angelina Jolie’s Salt? April 10, 2010April 10, 2010If you’ve seen the trailer for Angelina Jolie’s new action film Salt, you know that her title character Evelyn Salt has become a fugitive from the CIA because she may be a Russian Spy. Now, Sony Pictures (District 9, 2012) is asking for your help in finding her. Check out… Read More
The Office: More Wedding Site Updates Leading Up to the Big Day October 7, 2009October 7, 2009Tomorrow is the big day for Jim and Pam on The Office, as the two will finally tie the knot after 5+ seasons. We’ve reported before on the wedding site created for the couple as part of the show’s online viral presence, and now we have a bunch more updates… Read More
It always annoyed me how the big videogame markers are completely missing this. What Johney Lee demostrates would easily work on all the main games consoles with just the cheapest of add ones (for the Wii that would be a headband and a little wiimote stand…for the rest, a webcam).Headtracking is easily, cheap, could be built into first person games with no fuzz and requires no special tv to view it. Why arnt we doing this already? Having tried the demos, it really would add a lot. Moreso then steroscopic 3d does. (subtle headmovements really help give us a sense of perspective on our enviroment).