Are Holograms the New Augmented Reality? Dan Koelsch, December 29, 2009 We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we have what may be the new augmented reality: holograms. Now, true holograms like that in Star Wars are not currently a viable marketing tool, as they are expensive and hard to create (see Minority Report for its potential, though). However, new technology is allowing us to experience perspective viewing for the first time, similar to how a hologram would. What do I mean by “perspective viewing”? It means if you are watching something, then as you move or the object moves, you can actually see the image from different perspectives or angles. Usually, if you watch TV, if you move, the image stays the same. What new technologies, like the accelerometer and compass in the iPhone, do is change what you see depending on its orientation to the viewer. See the two videos below to see what I mean. The second video is a technology called “Hyper Reality” or “Head Tracking”, and supposedly Apple is interested in using it for displays. Both methods are extremely useful, as they give the viewer a much more immersive experience when watching videos or playing games. You may even noticed the Avatar-like helicopter in the first video. Just imagine playing a game like Avatar where you can actually move your head to see around trees, or move your iPhone to get a better view of the Enterprise from Star Trek. The possibilities seem endless. What do you think? Are holograms/perspective viewing the wave the future or just a gimmick? Viral Marketing Avatar
Viral Video: 100 Cheesiest Movie Quotes January 21, 2010January 21, 2010I love cheesy action movies. One of the things I love most about them are the cheesy one-liners. However, action movies aren’t the ones with cheesy and eye-roll inducing lines. Fortunately, someone decided to put a large chunk of them into one video for us to enjoy. I don’t agree… Read More
Seven Psychopaths: Help Charlie Find His Shih Tzu September 23, 2012Seven Psychopaths is a comedy action film from CBS Films with an odd, yet strangely alluring, premise. Christopher Walken and Sam Rockwell are dog thieves who unwittingly steal a dog from Charlie Costello, an unpredictable gangster. After the break, find out how Costello has gone public with his efforts to… Read More
Viral Video: Back To The Future Reenactment January 25, 2011YouTube superstars Barely Political have teamed up with car-centric BBC television Top Gear to bring you a pretty funny video in which Mark and Todd end up re-enacting Back to the Future in their office when they’re trying to make Mark’s first car sound cool. Watch the funny (and sometimes… Read More
It always annoyed me how the big videogame markers are completely missing this. What Johney Lee demostrates would easily work on all the main games consoles with just the cheapest of add ones (for the Wii that would be a headband and a little wiimote stand…for the rest, a webcam).Headtracking is easily, cheap, could be built into first person games with no fuzz and requires no special tv to view it. Why arnt we doing this already? Having tried the demos, it really would add a lot. Moreso then steroscopic 3d does. (subtle headmovements really help give us a sense of perspective on our enviroment).