Classic Viral: Anchorman’s Sex Panther Cologne Dan Koelsch, January 2, 2010July 18, 2010 60% of the time, it works every time. For those Anchorman fans out there, you may remember the horrendously funny Sex Panther cologne used by Brian Fantana (Paul Rudd). It was a small bit in the movie, but it has gained a lot of traction in the fan world, as proven by its 12,000 plus fans on Facebook. For those not in the know, check out this clip below. Wouldn’t you like to smell what that cologne is like? Well, now you can. The cologne as its own website now, and you actually purchase it from Romane Fragrances. Definitely check out the site, its pretty funny. The kicker is that its officially licensed by Paramount, the studio behind Anchorman. I have no idea if cologne smells anything like it supposedly does in the film, but if they are looking to actually sell it, then I doubt it. Buy one for yourself and let me know. Until then, check out their sarcastic commercial: Viral Marketing AnchormanrealSex Panther
“Under The Skin” Offers Free Stream Of Mica Levi’s Score March 26, 2014Studio A24 today just released a full stream of Mica Levi‘s hypnotic movie score for Under The Skin. We’re mere days away from Jonathan Glazer‘s movie and getting all sorts of marketing content. Interactive web pages and interesting posts on Craigslist are helping to make Under The Skin‘s marketing one… Read More
Super Bowl Ads To Have a Right-Wing Skew February 2, 2010February 2, 2010Super Bowl XLIV isn’t until Sunday, but there’s already been a lot of talk about the Super Bowl commercials. Companies spend millions of dollars just to get their ads on the highest-rated telecast every year, and the commercials usually end up being more memorable than the game itself. In fact,… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
I tried it, it seriously works. Female palooza. Down side to it though, they really should call it sex cougar.