“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures Michael Lee, August 11, 2014August 11, 2014 In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film.To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.” This was first reported by Mashable.Standing in front of the standee, a lovable creature wearing a box will appear before you. Making any sort of motion from jumping, arm and leg waving, the box covered character will copy your movements. It even mimics facial gestures. Hit the jump to check out some images of the film.There are multiple Boxtrolls in the interactive standee, all with different personalities, which means, you can have all kinds of fun.Directed by Anthony Staachi and Graham Annable, The Boxtrolls stars Ben Kingsley, Toni Collette, Elle Fanning, Isaac Hempstead-Wright, Jared Harris, Simon Pegg, Nick Frost, Richard Ayoade, and Tracy Morgan. It opens in theaters September 26.A family event movie from the creators of “Coraline” and “ParaNorman” that introduces audiences to a new breed of family – The Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised an orphaned human boy named Eggs (voiced by Isaac Hempstead-Wright) in the amazing cavernous home they’ve built beneath the streets of Cheesebridge. When the town’s villain, Archibald Snatcher (Academy Award winner Ben Kingsley), comes up with a plot to get rid of the Boxtrolls, Eggs decides to venture above ground, “into the light,” where he meets and teams up with fabulously feisty Winnifred (Elle Fanning). Together, they devise a daring plan to save Eggs’ family. ARGs & Campaigns Viral Marketing Viral News Anthony StaachiBen KingsleyElle FanningFocus FeaturesGraham AnnableIsaac Hempstead-WrightJared HarrisLAIKANick FrostRichard AyoadeSimon PeggThe BoxtrollsToni Collette
South Park Takes On Inception October 21, 2010I knew this day would come. Last night Comedy Central aired a new episode of South Park entitled “Insheeption”, which parodies the TLC show Hoarders and Christopher Nolan’s Inception. After Stan and Mr. Mackey are discovered to have hoarding problems, they are put into regressive therapy to find the source… Read More
Watch These Inception Viral Videos With Dora The Explorer and Harry Potter July 17, 2010July 17, 2010Christopher Nolan’s Inception opened well this weekend, and everyone is talking about (read our review here). Today have two viral videos that play on aspects of the Inception trailer. First, Take180.com decided to plop Dora the Explorer in the film and call it “Incepción”. Then, we see how the score… Read More
Watch Two Alternate Openings For “The Social Network” January 16, 2011January 16, 2011David at /Film has found two alternative opening credits scenes for David Fincher’s The Social Network that were considered, with the difference being mostly the music. While the final version included Trent Reznor’s track, screenwriter Aaron Sorkin originally wanted Paul Young’s cover of “Love for the Common People”, while Fincher… Read More