Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying

Nick Butler Nick Butler, January 12, 2010

NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan O’Brien problem has caused quite the stir on social networks, like Twitter, creating a negative campaign against the already dying NBC.

Tens-of-thousands of people are tweeting “Team Conan” in support of the late night comedian who recently announced he’d leave NBC  if “The Tonight Show” is pushed to a 12:05 time slot, allowing “The Jay Leno Show” a half-hour time slot starting at 11:35.  “I sincerely believe that delaying the “Tonight Show” into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting,” said O’Brien. “The “Tonight Show” at 12:05 simply isn’t the “Tonight Show.”

While the internet-savvy “youth” may support Conan, Leno is the safe choice for NBC. Jay Leno has already proven himself in the 11:35 slot, something Conan never had the time to do. FOX has shown interest in late night comedy shows, but has yet to go after Conan – at least officially. NBC has yet to respond to Conan’s statement, so it will be interesting to see how they deal with all of this late night chaos.

This debacle has shown the negative impact of ‘viral consumers,’ who also outed Sacha Baron Cohen docu-comedy – Bruno. Social networks are a very powerful thing, and are not yet completely understood by companies – like NBC. In any case, NBC is trying to deal with this in the most formidable fashion possible, but recent history has shown that social media can be a deal breaker or a life saver (sometimes, literally). I wish NBC luck, because I have no idea how they’re going to get out of this one.

What do you think – Should NBC take Leno over Conan . . . or Conan over Leno? How do you see social media impacting the future of  “private business?” Leave a comment below.

Viral Marketing Late NightNBCViral Watch

Post navigation

Previous post
Next post

Related Posts

Fox Horror Launches Tumblr Page

November 3, 2013

Briefly: To promote their Digital HD and Blu-ray offerings, Fox Horror has created a Tumblr page called “Moments to Die For” at FoxHorror.com. 20th Century Fox has a large catalogue of great horror films, and this Tumblr is a curated destination of Fox and fan-generated content. Take a look for…

Read More

Darth Vader Commands You To Turn Left: TomTom Adds Star Wars Voices

May 7, 2010May 7, 2010

Tired of those boring computer/English voices on your car’s GPS device telling you where to go? Well, now you can ride in style (nerd style) with new Star Wars voices for TomTom devices. The company has even launched an online game you can play to win a TomTom GPS device…

Read More

Review: District 9 – Fresh, Exciting and Visually Fantastic

August 14, 2009September 7, 2009

Editors note: This review is spoiler free! In 1982, they arrived. The world wondered who, or what, was inside this giant spaceship now hovering over Johannesburg, South Africa. When the government of Johannesburg ordered the military to enter the ship, the world found out that what was in this craft…

Read More

Comments (5)

  1. Ronan says:
    January 12, 2010 at 7:59 pm

    This is all secretly a plot to get FOX’s ratings to go down. I’m guessing they aren’t exactly going to go running to Conan.

  2. Ian says:
    January 13, 2010 at 2:05 pm

    As much as I dislike Conan, I dislike Leno more. He has no class. I hope this whole thing backfires in his face and Conan walks out victorious.

  3. Pingback: 1st Annual MovieViral Awards Results! | MovieViral.com
  4. Pingback: This Week in Social Media” Hot Topics: Week of Jan. 18 | PJA: Bow & Arrow
  5. Pingback: No More Viral: NBC and Conan Agree on Departure | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.