Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying Nick Butler, January 12, 2010 NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan O’Brien problem has caused quite the stir on social networks, like Twitter, creating a negative campaign against the already dying NBC.Tens-of-thousands of people are tweeting “Team Conan” in support of the late night comedian who recently announced he’d leave NBC if “The Tonight Show” is pushed to a 12:05 time slot, allowing “The Jay Leno Show” a half-hour time slot starting at 11:35. “I sincerely believe that delaying the “Tonight Show” into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting,” said O’Brien. “The “Tonight Show” at 12:05 simply isn’t the “Tonight Show.”While the internet-savvy “youth” may support Conan, Leno is the safe choice for NBC. Jay Leno has already proven himself in the 11:35 slot, something Conan never had the time to do. FOX has shown interest in late night comedy shows, but has yet to go after Conan – at least officially. NBC has yet to respond to Conan’s statement, so it will be interesting to see how they deal with all of this late night chaos.This debacle has shown the negative impact of ‘viral consumers,’ who also outed Sacha Baron Cohen docu-comedy – Bruno. Social networks are a very powerful thing, and are not yet completely understood by companies – like NBC. In any case, NBC is trying to deal with this in the most formidable fashion possible, but recent history has shown that social media can be a deal breaker or a life saver (sometimes, literally). I wish NBC luck, because I have no idea how they’re going to get out of this one.What do you think – Should NBC take Leno over Conan . . . or Conan over Leno? How do you see social media impacting the future of “private business?” Leave a comment below. Viral Marketing Late NightNBCViral Watch
Viral Video Round-Up: Final Shot Montage, The Dark Knight Legacy, Wake Up Juice, “Breaking Bad” Musical And More! September 22, 2013The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Final moments of some of the most iconic films of our time;… Read More
“Agents on a Mission” are Coming to a City Near You! March 24, 2011Disney is known for its Imagineering in its parks around the world, and now you can experience it up close and personal in a city near you! Disney/Pixar has teamed up with State Farm®, Goodyear, and Mack Trucks, Inc. to bring you the Cars 2 “Agents on a Mission” Tour!… Read More
Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots January 22, 2011While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. … Read More
This is all secretly a plot to get FOX’s ratings to go down. I’m guessing they aren’t exactly going to go running to Conan.
As much as I dislike Conan, I dislike Leno more. He has no class. I hope this whole thing backfires in his face and Conan walks out victorious.