Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying Nick Butler, January 12, 2010 NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan O’Brien problem has caused quite the stir on social networks, like Twitter, creating a negative campaign against the already dying NBC.Tens-of-thousands of people are tweeting “Team Conan” in support of the late night comedian who recently announced he’d leave NBC if “The Tonight Show” is pushed to a 12:05 time slot, allowing “The Jay Leno Show” a half-hour time slot starting at 11:35. “I sincerely believe that delaying the “Tonight Show” into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting,” said O’Brien. “The “Tonight Show” at 12:05 simply isn’t the “Tonight Show.”While the internet-savvy “youth” may support Conan, Leno is the safe choice for NBC. Jay Leno has already proven himself in the 11:35 slot, something Conan never had the time to do. FOX has shown interest in late night comedy shows, but has yet to go after Conan – at least officially. NBC has yet to respond to Conan’s statement, so it will be interesting to see how they deal with all of this late night chaos.This debacle has shown the negative impact of ‘viral consumers,’ who also outed Sacha Baron Cohen docu-comedy – Bruno. Social networks are a very powerful thing, and are not yet completely understood by companies – like NBC. In any case, NBC is trying to deal with this in the most formidable fashion possible, but recent history has shown that social media can be a deal breaker or a life saver (sometimes, literally). I wish NBC luck, because I have no idea how they’re going to get out of this one.What do you think – Should NBC take Leno over Conan . . . or Conan over Leno? How do you see social media impacting the future of “private business?” Leave a comment below. Viral Marketing Late NightNBCViral Watch
Lionsgate and Twitter Team Up For Screenings of “Warrior” August 31, 2011August 31, 2011Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump. Warrior… Read More
New UK Poster For “Looper” Leads To Viral Website and New Image June 1, 2012Rian Johnson’s latest film, Looper, starring Joseph Gordon-Levitt as a time traveling hit-man, has just received a sleek and blue-tinted UK poster showcasing the film’s inanimate star: the time machine. It deserves your attention not only because it’s a gorgeous poster, but it also links to a brand new viral… Read More
Inception: First Viral Site and Poster Revealed December 15, 2009June 12, 2010A LONG time ago, back in August, we wrote about Inception, Chrisopher Nolan’s next project after The Dark Knight. One visit to the website and it was obvious that Nolan and the producers had figured that Viral was again the way to go. For the longest time that spinning top… Read More
This is all secretly a plot to get FOX’s ratings to go down. I’m guessing they aren’t exactly going to go running to Conan.
As much as I dislike Conan, I dislike Leno more. He has no class. I hope this whole thing backfires in his face and Conan walks out victorious.