For Glee’s Second Season, You Could Be A Cast Member! Dan Koelsch, January 12, 2010January 12, 2010 FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about it. While it’s great news that one of my favorite shows is returning, the more interesting news is that the producers are adding a bit of a viral twist. The marketing for the show has fully embraced the online community that made it what it is, as we have reported on before. So, this shouldn’t come as too much of a surprise. Glee is holding an open casting call for three open spots next season. You can get more details on the FOX site, but the idea is that they are willing to look at anyone’s audition, professional or amateur. Sure, there’s a good chance that at least one, if not all, of the roles will be filled with professionals, but the promotion should work to build excitement nonetheless. Check out the site to see the current casts’ auditions (including Lea Michele’s above). So, will you try out? Glee returns from its midseason break on Tuesday April 13th at 9/8c. Viral Marketing GLEE
Intel and Toshiba’s “The Beauty Inside” Could Star You July 29, 2012Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details… Read More
2012: Taking Viral Outside October 6, 2009October 17, 2009UPDATE: New information on the NYC drop, dated 10/7: According to , Pixie and rebel2k4 from unfiction, we have received the newest scrambled code: RE: PROJECT NAACZAAL STATUS BRIEFING OCTOBER SEVEN ATTACHED IS THE EXECUTIVE SUMMARY OF THE NAACZAAL CONSTRUCTION TIMELINE. THIS REVISION ACCOUNTS FOR DELAYS IN PROGRESS ALREADY ENCOUNTERED…. Read More
Another You. Another Chance. “Another Earth”. May 29, 2011A few weeks back, we reported on a Fringe ARG that allowed you to take a look into the alternate universe and find out how the other you lives their life in a limited capacity. Now Fox Searchlight is giving you a chance to actually meet and interact with the… Read More