Late Night Feud Is Viral Gold, But Could End Today! Dan Koelsch, January 16, 2010January 16, 2010 This is starting to become a daily update. Yet another night of talk shows have gone by, and yet another night of great moments worth watching (see them all over at Gawker). If you haven’t heard, Conan O’Brien looks to be leaving NBC after the network decided to cancel Jay Leno’s current 10pm show and move him back to 11:35pm. The official announcement is expected on Saturday according to TMZ. This has of course caused a lot of controversy, and all the late night shows are getting into the fun. Fortunately for us, this is also generated a lot of viral news. First it was just support for Conan, but now Conan is taking matters into his own hands. Thursday night he put The Tonight Show up for sale on Craigslist. Last night he announced he would start selling other items on eBay, starting with a carry on bag with the show’s logo. The bidding started at $399 dollars, but now it’s up to $999,999. I assume this is pranksters, so who know if it will truly be sold. I understand Jimmy Kimmel and David Letterman ripping into Jay and NBC, but I’m surprised NBC themselves have given Jay and Conan such a long leash. If the announcement happens today as predicted, we may see a stop to all this as soon as Monday. While it’ll be nice to have the negative tension go away, we’ll truly miss the great moments this has generated. Viral Marketing Conan O'BrienJay LenoNBCThe Tonight Show
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Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
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