Late Night Feud Is Viral Gold, But Could End Today! Dan Koelsch, January 16, 2010January 16, 2010 This is starting to become a daily update. Yet another night of talk shows have gone by, and yet another night of great moments worth watching (see them all over at Gawker). If you haven’t heard, Conan O’Brien looks to be leaving NBC after the network decided to cancel Jay Leno’s current 10pm show and move him back to 11:35pm. The official announcement is expected on Saturday according to TMZ. This has of course caused a lot of controversy, and all the late night shows are getting into the fun. Fortunately for us, this is also generated a lot of viral news. First it was just support for Conan, but now Conan is taking matters into his own hands. Thursday night he put The Tonight Show up for sale on Craigslist. Last night he announced he would start selling other items on eBay, starting with a carry on bag with the show’s logo. The bidding started at $399 dollars, but now it’s up to $999,999. I assume this is pranksters, so who know if it will truly be sold. I understand Jimmy Kimmel and David Letterman ripping into Jay and NBC, but I’m surprised NBC themselves have given Jay and Conan such a long leash. If the announcement happens today as predicted, we may see a stop to all this as soon as Monday. While it’ll be nice to have the negative tension go away, we’ll truly miss the great moments this has generated. Viral Marketing Conan O'BrienJay LenoNBCThe Tonight Show
LOST: The Opening 4 Minutes of Season 6 January 29, 2010January 31, 2010ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season… Read More
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
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