Late Night Feud Is Viral Gold, But Could End Today! Dan Koelsch, January 16, 2010January 16, 2010 This is starting to become a daily update. Yet another night of talk shows have gone by, and yet another night of great moments worth watching (see them all over at Gawker). If you haven’t heard, Conan O’Brien looks to be leaving NBC after the network decided to cancel Jay Leno’s current 10pm show and move him back to 11:35pm. The official announcement is expected on Saturday according to TMZ. This has of course caused a lot of controversy, and all the late night shows are getting into the fun. Fortunately for us, this is also generated a lot of viral news. First it was just support for Conan, but now Conan is taking matters into his own hands. Thursday night he put The Tonight Show up for sale on Craigslist. Last night he announced he would start selling other items on eBay, starting with a carry on bag with the show’s logo. The bidding started at $399 dollars, but now it’s up to $999,999. I assume this is pranksters, so who know if it will truly be sold. I understand Jimmy Kimmel and David Letterman ripping into Jay and NBC, but I’m surprised NBC themselves have given Jay and Conan such a long leash. If the announcement happens today as predicted, we may see a stop to all this as soon as Monday. While it’ll be nice to have the negative tension go away, we’ll truly miss the great moments this has generated. Viral Marketing Conan O'BrienJay LenoNBCThe Tonight Show
Watch This: Funny People Red Band Trailer July 8, 2009July 8, 2009One of our newest viral campaigns, Funny People, has just released a red band trailer, and it shows a lot more than the green band trailer does (playing in front of Transformers: Revenge of the Fallen), including Adam Sandler’s stand-up routine, Seth Rogen’s video-game joke and Seth Rogen in general,… Read More
“The Amazing Spider-Man 2” Viral Review May 5, 2014May 5, 2014Grossing $97 million domestically for a total of $370 million worldwide, The Amazing Spider-Man 2 has already proven to be a financial success, despite not having broken any records. While the descent numbers and mixed to negative reviews speak for themselves, there is no doubt that if Sony’s Spider-Man Cinematic… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
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