ABC’s Castle To Release “Naked Heat” Novel Dan Koelsch, July 12, 2010July 12, 2010 ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year. The first novel, “Heat Wave”, whose real-world author is not disclosed, began the character of Nikki Heat, who was a more sexualized version of Beckett. Castle was working on the book the entire season, finally finishing by the finale. The real novel was released after the first season ended and made it to the New York Times bestseller list. The plot vaguely followed the premise of the first season, and during the second season, snippets of the book were mentioned that fit with the real book (i.e. page numbers). In Season 2, Castle is working on his second novel of the series, “Naked Heat”. Now this book will also be released in the real world, coming out September 28th, just one week after the third season premiere. ABC made the first half of “Heat Wave” available for free download last year, and so far they have made the first chapter of “Naked Heat” available at ABC.com. As a fan of the series and the first novel, I hope they continue the trend and keep tying in the real books with the show. “Naked Heat” is available for pre-order now. Viral Marketing ABCCastle
2012: Charlie Frost Update August 26, 2009August 26, 2009Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says. I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts…. Read More
Steven Soderbergh’s “Side Effects” Gets A Viral Website December 3, 2012Are you looking for a new depression medication? Well, Ablixa (Alipazone) might be just right for you. At TryAblixa.com, you can sign up to emails for more information of the prescription drug, as well as get a free evaluation from one of their Professionals. But wait, that “Professional” pictured looks… Read More
Tron Tuesday: “TRON: Legacy” Pay-Off Trailer November 9, 2010It’s Tuesday, which means Disney has released another promotion for their upcoming film TRON: Legacy. In the last couple of weeks we got to see new posters and hear new tracks from the soundtrack. Disney has decided to up the ante with a new trailer, which shows some brand new… Read More