No More Viral: NBC and Conan Agree on Departure Dan Koelsch, January 21, 2010September 23, 2024 News outlets are reporting that NBC and Conan O’Brien have finally struck a deal for Conan’s departure. Conan would not agree to move to 12:00am after NBC decided to cancel Jay Leno’s 10pm show and move Jay up to 11:30pm. While most of the details of the deal are not yet known, we do know Conan walks away with a good bit of money, though he will have to stay off the air for awhile and can’t say anything bad about the network for a certain amount of time too. While it’s always nice to have arguments settled, the end is bitter sweet. Find out why after the jump. As we reported, the whole late night fiasco has been viral gold. Between the upswell of support for Conan and the talk show host himself creating viral as he rips into NBC, no one has been talking this much about late night TV in years. Unfortunately, now that will all end. Not only is the situation resolved, but Conan’s no-trash-talk clause means by the time he can really do anything, this will be old news. Sure, we may see a few viral crumbs here and there (mostly from other talk show hosts unless Conan gets clever), but it’s basically over. Where will Conan go now? The biggest rumor is FOX, since they have a nice cozy space at 11pm for him, but no offer has been made yet. To cheer you up, check out this hilarious video analysis of the situation from NMA News in Tawain: News Viral Marketing Conan O'BrienNBCThe Tonight Show
New Surrogates Trailer September 11, 2009Disney’s Touchstone Pictures has released a new trailer for Surrogates. Not a whole lot more footage, but it does tell the narrative a little better, which should help some people who are on the fence about the film. Check out the trailer below or watch it in HD here. FBI… Read More
BAFTA Awards: The Results February 22, 2010It’s almost upon us. The awards show that the world looks forward to the most, The Oscars, will take place in just under 2 weeks time. Along with the Screen Actors Guild’s Awards, The BAFTA Awards have log been seen as a precursor to the way in which The Oscars… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More